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同样在创业大赛中脱颖而出的“南以离开·创意教育”项目曾获得第二届“中国创翼”青年创业创新大赛天津赛区企业组一等奖。比赛时,该项目负责人杨一丹在接受采访时表示,我国目前有2.3亿儿童,城市家庭教育占家庭消费的65.5%,更有56.5%的家长把孩子教育投资列在投资首位,因此儿童教育领域的市场非常庞大。
杨一丹告诉记者,他们的产品采用“体验店+课程体系+创意活动”的形式,打造了一个儿童素质教育、创新教育、亲子教育的体验空间。同时,项目还开发了整套教学体系,使家长教育、亲子相互教育成为家庭教育的重要一环。
“核心竞争力就是产品本身”
“虽然目前教育培训类市场空前火爆,但作为创业者我们也应该清醒地认识到,要想在行业中站住脚跟,就必须具备核心竞争力。而这种核心竞争力的本质,就是产品本身。”斑马骑士北京科技有限公司技术负责人日前在“氪空间”的一场开放日的活动中这样告诉记者。据了解,斑马骑士是一家专注于儿童智能教育的科技公司,目前已推出了儿童教育分享平台“斑马骑士”和以儿童机器人编程为切入点的“斑马课堂”两款主要产品,并在市场上取得初步的成果。
“虽然很多人都看好教育培训行业,且这个行业也确实迎来了一个发展高峰,但如果真的想把这门生意做好,就需要核心团队做好‘产品+技术+教育理念’的融合,这三者缺一不可。”斑马骑士的负责人认为,儿童市场的问题主要集中于用户信息不对称上面。面对教育问题,孩子的需求、家长的需求、老师的需求都各不相同:孩子们喜欢有趣,家长们想要有教育意义,而老师则需要更多精准的目标用户和用户反馈。因此,在互联网时代,由于信息媒介的改变,随着工具逐步取代人工、数据沉淀分析等改变的逐步深化,教育产品势必将与技术融合的更加彻底。而这样的融合也当然离不开专业的教育理念作为基础支撑。
“南以离开·创意教育”项目负责人杨一丹也曾提到,他们的项目需要在技术层面上解决儿童的社区教育和课后教育刚需问题,从供给侧入手提高基础服务质量,把科技教育、艺术教育、素质拓展以及游学服务等高端儿童教育资源引入家长的视线中,让他们根据自己所需进行自由选择。
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