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趣炫网络IPO:自研游戏收入骤减 推广费激增28倍拖累净利润

2017-08-10 10:12:10   

市场推广费增长超28倍

不难看出,趣炫网络营收虽在2016年实现大幅增长,净利润却出现了下滑,减少金额为63.23万元。

趣炫网络表示,市场推广费主要为在媒体上投放的广告费用。2016年,公司通过代理运营模式自行负责市场推广,采用以广告投放带动游戏下载及充值流水的业务策略,故广告费用增长较快。

第二大客户隔年变供应商

中国网财经记者注意到,2014年,掌上纵横为趣炫网络第二大客户,而在2015年又摇身一变为第二大供应商。

2014年,趣炫网络对掌上纵横销售256.02万元,占总销售额4.97%。2015年,趣炫网络对掌上纵横采购356.38万元,占总采购额23.69%。

招股书显示,趣炫网络向掌上纵横采购的是电视剧《兰陵王》移动端网游改编权,该IP由趣炫网络全资子公司奇炫网络进行开发,并约定分成方式及比例。合同期限为2013年12月20日至2018年12月31日。

据了解,掌上纵横主营业务为影视、明星版权运营,影视、明星版权游戏研发和发行。2015年10月挂牌新三板,是基础层企业。

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