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格力创始人朱洪江为何公开发声?朱董之争谜团更甚

2017-08-07 18:31:00   中国经济网

1991年,珠海市政府把冠雄塑胶与海利空调合并,想把空调业务做大,新企业更名为“珠海格力电器股份有限公司”,并由朱江洪出任总经理,格力电器由此正式成立。

由于不是制冷专业出身,朱江洪通常在晚上,将冠雄的骨干召集在一起,在车间过道中,坐着小板凳补习,请海利的技术人员上课。10年之后,格力于2001年在珠海建成了全国单体产量最大的“空调王国”。

格力之父为何公开发声

作为“格力之父”,无疑朱江洪的自传将焦点拉回到公众的视线中。

为格力电器千亿规模打下了坚实基础、执掌格力24年为格力注入了“科技是企业脊梁”的灵魂、一手提拔了格力电器现任董事长董明珠,这些幕后的故事一一浮出水面。

在格力,朱江洪非常欣赏董明珠的能力,从做经营部部长、大区经理、副总、总裁,直到退休时,把她推上格力的董事长位置。

其实,在相当长一段时间里,格力的“朱董配”成为业界的佳话。一个个性内敛,一个个性张扬;朱江洪为人厚道、从善如流;董明珠敢做敢当,不怕得罪人,两人巧妙地做到了相得益彰。“朱董配”的威力让竞争对手十分嫉妒,一直企盼着“朱董配”分道扬镳,不过直到朱江洪退休时,对手们都未能如愿。

那么,这一次,朱江洪在自传里,又是如何谈及董明珠的呢?

也许“朱董之争”是本书宣传的一个噱头罢了,但朱江洪的《我执掌格力的24年》,全书共21万字,提及“董明珠”三个字仅13次。并且,大多数提及董明珠的内容都主要集中于最后一章“功成身退”。

传递的意思非常明确,这是朱江洪执掌格力的24年。

在书中,朱江洪回忆了对董明珠的提拔和任用过程。据朱江洪的描述,1994年,倚重科研创新的朱江洪为了平衡技术和销售人员的待遇水平,大幅降低了销售的提成比例。此举引发了销售人员的大批出走,经营部正部长之位空缺出来。就在此时,朱江洪力排众议,破格提拔董明珠担任经营部部长一职。

此后,朱江洪又先后举荐董明珠升任销售副总和上市公司总经理等要职。2012年,朱江洪退休,董明珠取代他成为格力集团新一任董事长。

不过,从书中所述来看,董明珠最后接替朱江洪成为格力董事长这一结果,是朱江洪之前所没有准备的。2012年5月,珠海市领导向朱江洪传达格力新一届人事安排,决定由董明珠接任格力电器董事长兼总裁、格力集团董事长一职。5月25日,换届股东大会后,朱江洪收拾东西,一个人悄悄离开公司。

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