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CNNIC发布最新报告 中国网民7.51亿占全球网民五分之一

2017-08-07 16:43:09   中国青年网

网民性别结构趋向均衡

20-29岁网民占比最高

《报告》称,截至2017年6月,中国网民男女比例为52.4:47.6, 同期全国人口男女比例为51.2:48.8,网民性别结构趋向均衡,且与人口性别比例基本一致。

截至2017年6月,我国网民仍以10-39岁群体为主,占整体的72.1%:其中20-29岁年龄段的网民占比最高,达29.7%,10-19 岁、30-39岁群体占比分别为19.4%、23.0%。与2016年底相比,40岁及以上中高龄群体占比增长1.7个百分点,互联网继续向这个年龄群体渗透。

截至2017年6月,中国网民中学生群体占比仍然最高,为24.8%;其次为个体户/自由职业者,比例为20.9%;企业/公司的管理人员和一般职员占比合计达到15.1%。

基础应用用户规模趋于稳定

即时通信用户渗透率超过九成

《报告》指出,即时通信、搜索引擎、网络新闻作为基础的互联网应用,用户规模在2017 年上半年趋于稳定。即时通信市场差异化进一步凸显,领先企业着力流量入口潜力挖掘、内容服务连接能力和商业模式成熟度培养三方面;搜索引擎应用继续保持移动化趋势,人工智能实际应用效果尚未对用户体验带来明显提升,市场成长面临较大压力;网络新闻应用呈现出资讯聚合平台化、跨界竞争激烈化和技术核心化三方面趋势;社交应用内外发力,内部聚焦优质内容生产,外部积极与多产业拼接融合。

截至2017年6月,即时通信用户规模达到6.92亿,较2016年底增长2535万,占网民总体的92.1%。其中手机即时通信用户6.68亿,较2016年底增长2981万,占手机网民的92.3%。即时通信市场两极化差异进一步凸显:针对垂直场景或小众用户需求的即时通信产品仍将连接用户作为主要功能,以扩大用户规模、提升服务水平作为主要目标;而以微信和QQ 为代表的第一梯队即时通信品牌则致力于构建用户、内容和服务三者间的连接,进而推动即时通信成为移动互联网时代的核心流量入口。

截至2017年6月,我国搜索引擎用户规模达6.09 亿,使用率为81.1%,用户规模较2016 年底增加707 万,增长率为1.2%;手机搜索用户数达5.93 亿,使用率为81.9%,用户规模较2016 年底增加1760 万,增长率为3.1%。2017 年上半年,搜索引擎应用继续保持移动化趋势。人工智能成为推动搜索引擎算法持续改进的核心技术,但用户体验的提升效果尚难以量化。

截至2017年6月,我国网络新闻用户规模为6.25亿,半年增长率为1.7%,网民使用比例为83.1%。其中,手机网络新闻用户规模达到5.96亿,占手机网民的82.4%,半年增长率为4.4%。网络新闻是中国互联网发展最早的互联网应用之一,作为信息获取的基础应用,网络新闻服务形式已经从早期的以采编分发为主的自主传播模式转化到以用户资讯需求为主的资讯平台供给模式。

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