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农村互联网市场发展极具潜力 新闻资讯电子商务与城市差距大

2017-08-05 14:04:08   中国青年网

昨日,中国互联网络信息中心(CNNIC)第40次《中国互联网络发展状况统计报告》(以下简称为《报告》)在京发布。《报告》由互联网基础资源、网民规模与结构、互联网接入环境、个人互联网应用发展状况四章组成,反映出我国2017年上半年互联网及信息化发展状况。

《报告》显示,截至2017年6月,中国网民规模达7.51亿,半年共计新增网民1992万人,互联网普及率为54.3%,半年内网民规模增长趋向稳定,互联网行业持续稳健发展。其中,手机网民规模达7.24亿,较2016年底增加2830万人,占比提升至96.3%。

随着智能家居行业快速发展,智能电视作为家庭娱乐设备的上网功能进一步显现,网民使用电视上网的比例较去年年底增加了1.7%。与此同时,使用手机端上网的人数增多,使用台式电脑、笔记本电脑、平板电脑上网的比例则分别较去年年底下降了5.1%、0.3%和2.8%。

不过,互联网普及率虽持续提升,城乡差距仍然较大。《报告》显示,截至2017年6月,我国网民中农村网民、城镇网民分别占比26.7%和73.3%。在普及接入层面,农村互联网普及率虽上升至34.0%,但仍低于城镇35.4个百分点。互联网应用层面,城乡网民在即时通讯使用率方面差异较小,但在商务交易、支付、新闻资讯等应用使用率差异较大,农村互联网市场的发展潜力依然较大。

《报告》显示,2017年上半年,即时通讯、搜索引擎、网络新闻等基础应用用户规模趋于稳定,商务交易类应用保持高速增长。其中,网络外卖、在线旅行预定和网上购物的用户规模分别增长41.6%、11.5%和10.2%。

除此之外,互联网理财市场趋向规范化,互联网理财应用半年增长27.5%,成为继外卖应用之外的第二大快速增长应用。同时,在线政务、在线教育、共享出行等公共服务类应用用户规模也有所增长,成为改善民生、增进社会福祉的强推动力。

中央网络安全和信息化领导小组办公室信息化发展局副局长曾宇指出,2017年上半年,信息化工作已迈入新发展期,中国互联网的基础设施建设基本实现普惠,互联网基础资源保有量与互联网市场规模居世界前列;国家网络安全保障体系工作进一步完善,互联网发展取得不少成就。希望未来CNNIC能够发布更多更有分量的研究成果,为我国互联网经济建设和网信事业发展做出更大贡献。

商务部电子商务和信息化司副司长贾舒颖提到,2017年上半年,全国网络零售交易额达3.1万亿元,同比增长33.4%。得益于移动互联网、大数据等信息技术的广泛应用,服务消费、智能消费、绿色消费快速发展。希望未来CNNIC在电子商务政策法规、标准规范、应用促进、监测分析、人才培养、国际合作等方面能给予商务部更多智力支撑。

《报告》由CNNIC副主任张晓发布。她表示,这半年来,中国互联网发展正迎来大消费、大文娱、大金融、大交通、大智能时代,具有基础资源居世界前列、IP生态逐步完善、移动支付享誉国际、共享经济激活交通末梢等发展特点。随着人工智能行业的发展、物联网的加速普及,相信新能源汽车和工业机器人将成为未来的新增长点。

据了解,互联网行业发展状况调查由CNNIC牵头组织有关互联网单位共同开展,至昨天已发布第40次全国互联网发展统计报告。CNNIC的报告见证了中国互联网的发展历程,为政府、企业等各界了解中国互联网络发展动态、制定相关决策提供重要支持。(杨波 实习生 丁楚晴)

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