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促进本土创业国际化

2017-08-05 04:32:07   中国青年网

既适应海外文化,又保留自身特色,是创业项目在海外市场的竞争力之所在。李珣说:“在美国拓展业务时,我们坚持保留服装的中国元素。最初有人说,如果衣服的风格更贴近美国的服饰风格,那么初期在美国的销售业绩可能会更好。但我们要做的就是中国品牌,这是中国的创业项目,当然要有中国特色。事实证明,我们的坚持是对的,服装的中国特色成为了我们的招牌。”

借力华人群体和国外高校

促进本土创业项目的国际化发展,单凭企业自身很难突破瓶颈,要学会借助一切可以利用的力量。6000多万海外华侨华人、熟悉的国外高校等都是可以借助的力量。借助这些力量,对本土创业项目顺利实施国际化大有裨益。

张迪取得澳大利亚悉尼科技大学硕士学位后,创办了主营留学业务的聚焦留学网。通过与国外大学合作,提供网课,整合国外小型留学咨询机构的资源,他的创业项目在国内外赢得了良好口碑。大疆能源则联合巴黎大学和美国麻省理工大学相关的实验室从事先进核能运行支持服务系统的研发工作。梁学习介绍道:“通过去相关实验室做项目展示,我们能争取更多的技术合作和海外项目的合作。”

海归创业,既借助国内优惠政策,在本土顺利落地;又利用自身优势,将项目国际化。从海外学成归来,又在创业过程中带领企业向海外发展,这样的海归创业值得获得更多的期待和掌声。

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