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开放二胎催生火爆培训市场 少儿英语渐成市场最大蛋糕

2017-08-03 21:03:17   央广网

毫无疑问,少儿英语培训是一块大蛋糕,数据显示,新东方泡泡少儿英语 2016 Q4 同比增长 35%,全年营收增长 46%;好未来 2017 Q1 财报显示,收购 励步少儿英语一年以来业绩大幅增长,不但实现了营收平衡,而且励步的营收在好未来业绩占比达到 6%-7%,按当季营收 1.95 亿美元估算,励步的营收在 1170 万美元-1360 万美元之间。北京凯瑞联盟的数据显示,芝麻街英语在全国的学员人数相比2016年同期环比增长了60%。

然而,英语培训并不是暴利行业,而是个苦力活儿,投资一家培训机构实际上非常辛苦,也会有很多经营上的困难需要努力克服,所以投资教育培训项目一定要慎重选择。80后的李立来自大连,她很早就接触英语的学习,本科时留学英国,在英国拿到了企业管理的学位。李立如今是8岁孩子的母亲,也是芝麻街英语大连高新园区亿达圣克拉中心校长,芝麻街英语项目的一个成功投资人:总体来讲,有芝麻街作为母品牌的声誉和影响力,芝麻街英语课程的完整性和EFL美好品格课程的独特性,让我对这个项目非常有信心。

芝麻街英语中国执行总裁张兰女士提醒:投资教育项目并不轻松,需要投资者亲力亲为,操心到每一个细节。从经验来看,投资者亲身参与的程度越高,投资的收益越好,而不是说拿了加盟就能做甩手掌柜。实际上,一线品牌的投资门槛正越来越高,以芝麻街英语为例,算上加盟费、房租等启动资金,北京的前期启动资金要在450万左右,因为品牌要求加盟商不低于500平米的场地面积,相比之下,二三线城市的启动资金会有递减。

机构分析认为,最早因全面二孩政策出生的儿童将在2019年到达入学年龄,2019年至2021年间,新增的学前教育适龄儿童数量将呈现首个峰值。相信,少儿英语培训仍将掀起投资高潮。芝麻街英语中国执行总裁张兰女士表示,芝麻街英语的目标是在十年内做到国内高端少儿英语培训行业校区保有量的第一。

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