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收复传播管理“失地” 让权威声音跑赢谣言

2017-07-17 16:09:39   北京气象局

此外,针对部分影响力大、传播力强的网站和天气APP,市气象局委托市气象灾害防御中心,组织开展传播质量评价,评估气象预报传播效益,借助人民网新媒体对谣言的危害及其依法处置举措进行宣传,倡导公众依法分享气象信息。

组合拳亮出,谣言的“跑鞋”被成功脱掉。网易、今日头条、腾讯、北京时间、搜狐、“气象北京”官方微博等各大主要媒体阵地迅速被权威信息占据,辟谣声音实时传播。6月23日,微信公众号“中国气象爱好者”响应互联网信息内容主管部门管理措施,开展了自查自纠,并发布说明文章。

给权威配上正版装备

仗打得漂亮并非“一日之功”。2016年底,北京市气象局做了一件“挺较真儿”的事儿——选取气象信息社会发布的主流互联网及客户端进行质量评价,所得到的评价结果,在今年5月11日由市网信办、市气象局指导首都互联网协会新闻评议专业委员会共同面向社会发布。

正如北京市副市长卢彦所言,加强管理,规范气象服务市场很有必要。这也与北京市委副书记景俊海要求通过媒体对市民工作生活提出合理建议的初衷相当契合。

同时,北京市气象局、市网信办明确,将在2017年规范气象预报互联网传播秩序,要求各传播单位认真贯彻落实相关法律法规要求,依法规范传播气象预报预警信息。

这是北京在气象服务市场管理上的“首度发声”。这一声,酝酿了一年,响亮而有力。一年时间里,依照《中华人民共和国气象法》《气象灾害防御条例》等规定,北京市梳理了气象信息服务管理工作的思路,确立推进宣贯、管理、备案、评价、执法等五方面工作内容,逐步建成“五有”气象服务市场管理体系——

有管理机构,北京市气象局结合实际,于2016年10月成立法规处(气象服务管理处),实现北京气象信息服务市场监督有机构、有队伍。

有配套制度,为规范气象信息服务管理活动,市气象局出台了《北京市气象信息服务单位备案管理办法》(试行),编制了备案事项办理指南,制定了《气象信息服务单位备案公示模板》,并通过北京市局官方网站向社会公布。

有管理台账。“底数清、台账明”是做好气象信息服务管理工作的前提。市气象局开展了摸排工作,初步建立了包括单位人员信息、气象服务范围、提供方式等信息的管理台账。

有对接机制。以导向型、服务型监督为理念,市气象局积极搭建气象部门和气象信息服务单位相互沟通、相互交流、相互了解、相互支持的平台,组织墨迹天气、新浪天气等多家气象信息服务单位召开会议,宣贯相关法律法规、规范标准和政策,听取工作建议。

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