404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170716/30973923_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/29 13:17:29 |
Powered by China
China
更有甚者,一些制作方无视剧本的时代特点,将不适合融入剧情的广告强行植入,令人哭笑不得。某古装剧生硬植入“58同城”,还特意打造了一个名为“同城”的地方。现实里的网站居然成为古装剧里的地名,只能说制作方为了迎合广告商要求,“脑洞”大开,也是拼了。
影视制作需要广告商赞助投资无可厚非,这本是共赢之举。只是对资本的需求应该有起码的底线意识,那便是不能破坏合理的故事逻辑,不能以牺牲叙事、无视作品艺术风格为代价。既然叫植入,作品便是根本。创作者应牢固地坚守这个根本,不能因需要资本的支持就盲目不加选择地“投怀”广告商,也不能在广告商不合理的植入要求上一味地服从妥协。只有真正兼顾好艺术性和商业性,植入广告才能真正健康地发展下去。
在合理的场景环境下,以符合故事逻辑、贴合人物身份的方式植入适当的广告,不仅不让人观众感到反感,还能对人物身份、剧情内容起到良好的烘托作用。电视剧《辣妈正传》中的亚宝丁桂儿脐贴的广告植入就相对成功,围绕育儿、养儿的主题,广告定位和故事内容、角色身份贴合恰当,没有脱离故事情节、强行切入之感。电影《手机》中,摩托罗拉手机和中国移动都得到了充分地宣传,观众明知道是广告植入,但未必感到尴尬、造作。这些广告符合故事需要,能够合理有效地融入到剧情中,甚至主人公严守一的摩托罗拉手机成为推动故事发展的核心道具,对人物命运和故事走向有着推波助澜之效。这样的广告植入无疑是令人信服的。
当下影视剧广告植入方面有很多新的尝试,尤其是网剧领域,广告单元剧,弹幕式“压屏广告”等“花式”植入成为一种新的潮流,《大军师司马懿之军师联盟》《鬼吹灯之精绝古城》《老九门》等剧都在广告植入上运用了“花式”手法,改变单一的道具植入和口号式台词,在观众接受度方面较传统植入方式有很明显的改善。未来影视剧的广告植入可以在创意上多下功夫,在保证作品故事性和观赏性同时,让植入广告成为作品精彩的注脚。
文章版权所有 图片选自网络
为人民服务的文艺有关部门
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170716/30973923_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/29 13:17:29 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170716/30973923_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/29 13:17:29 |
Powered by China
China
相关阅读
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170716/30973923_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/29 13:17:29 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170716/30973923_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/29 13:17:29 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170716/30973923_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/29 13:17:29 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170716/30973923_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/29 13:17:29 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170716/30973923_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/29 13:17:29 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170716/30973923_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/29 13:17:29 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170716/30973923_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/29 13:17:29 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170716/30973923_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/29 13:17:29 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170716/30973923_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/29 13:17:29 |
Powered by China
China
加载更多>>
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170716/30973923_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/29 13:17:29 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170716/30973923_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/29 13:17:29 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170716/30973923_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/29 13:17:29 |
Powered by China
China