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上海地铁辣眼睛广告引争议 网友:像恐怖小游戏

2017-07-16 13:22:13   

来源:新民网

上周,一款黑底红字的广告一夜之间“攻占”了上海地铁人民广场站,这组形似涂鸦的纯文字广告引起了市民的热议。昨天,这款广告已经下刊。

这款黑底红字的广告你怎么看?

图说:人广站8号线站厅层的广告。董怡虹 摄 下同

图说:2号线换乘通道内的广告。

7月14日记者来到人广站,发现8号线站厅层确实已成为这款产品的“广告世界”。第一眼就看到一整排黑色圆柱上“涂鸦”的红色大字“谁给我买,绝味鸭脖”与二维码,而四周墙上也贴满了同款海报,比如验票闸机通道口就张贴了长达二三十米的同款广告。

走近一瞧,黑底海报上还充斥着看似歪歪扭扭的红色“关键词”,例如:“爽”、“发泄”、“求爱 ”、“闺蜜趴”、“汪者荣耀”、“哄老婆”等等。黑底红字的“涂鸦”机械性重复张贴,包围着乘客。而同样的广告也出现在了人广站2号线换乘通道与充值区域。记者发现,不仅在2号线人广站,一站之隔的南京西路站站台也出现了一样的广告。

图说:8号线进站通道内的广告。

图说:8号线站厅内的广告。

图说:人广站2号线换乘通道内的广告。

记者随机采访了站内的多位乘客,大多数的乘客表示可以接受,有一些乘客也提出来自己的看法。

“挺别致的,我觉得蛮好”,打量着黑色圆柱的吴先生今年70多岁,他告诉记者,“比起有的广告把四字成语抠掉一个字,或者胡编乱造一个歇后语,这些词汇都很真实。”

驻足广告牌前的李小姐也表示,“你看上面写的‘减肥代餐’、‘汪者荣耀’、‘旅行’不都是流行词嘛,很时尚,挺好的。”

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