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“神药专家刘洪斌”究竟有多神?

2017-06-26 08:34:14   

他是“壮阳补肾专家”高振忠,也是“京城名医”高振宗,号称“祖传十二代补肾神人”。

高振宗完美地诠释了什么叫做“技多不压身”。

他会看手纹,是“全国著名手诊专家”;会看高血压;还会看眼病,名号变成“中国医学科学院教授”。还在不同节目中称可以治疗脑中风、心血管疾病、脾病、肝病、男性病……

高振宗代言的“蒙药明目二十五味丸”,被河北省药监局和广州工商局查处过,原因是宣传不真实误导消费者。

出炉经过

炒药团队找人表演

“蒙药心脑方”是刘洪斌在广告中宣传的一个药物产品。但是,辽宁阜新蒙药有限责任公司工作人员告诉记者,他们是生产企业,宣传推广是由经销公司在做的。

在某医药信息网上,“蒙药心脑方”曾在首页上被推荐。点开链接,记者发现,“蒙药心脑方”是由专业的炒药团队在推广的。

仅电视广告就有11个版本,长短、规格不一,且有专门针对监看的版本,以规避被撤下的风险。同时,药品招商团队在宣传时会刻意强调,各类广告可一步到位。各个版本的广告均由知名导演、知名专家、演员倾情打造。

“蒙药心脑方”招商团队负责人是一名姓阮的女士。当记者通过微信询问她有关“刘洪斌”的情况时,她将记者拉黑。很快,某医药信息网以及某视频网站上关于“蒙药心脑方”多个版本的视频被撤下。

为何“蒙药心脑方”会选择“刘洪斌”做广告?一位刘姓经销商告诉记者,“你那么有气质,那么会说,你也可以去。随便加个名字就行。”

电视广告都外包出去了

记者看到,“刘洪斌”代言的“唐通5.0”,曾在河南有线电视台播出。

“我们电视台的广告,都外包出去了。”该电视台广告部工作人员说,“那则广告我有印象,是很早之前播出的,曾经在广告部的一个记录文件上,看到过这个药的名字。”

但是,早在2014年,新闻出版广电总局就发布规定:自2015年1月1日起,电视养生节目不得由社会公司制作。也就是说,有“刘洪斌”出现的这档栏目,只能是河南有线电视台自己制作,否则就是违规。

假神医招摇撞骗谁来管

随后,记者与河南工商部门取得联系。工商局工作人员表示,新广告法出台后,“大多依照‘哪个平台播出,哪个平台审查’的原则,工商部门没有前期审查的责任。如果市民看到违规广告,可以立刻打电话举报,并举证,工商部门将立即进行查处。”

该工作人员透露,“电视台的广告行为,被视作是两个企业之间的商业行为,我们职能部门本着不干扰商业行为的原则,所以前期不会插手,一旦有违法行为,有关部门将立即介入。”

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