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“神药专家刘洪斌”究竟有多神?

2017-06-26 08:34:14   

叫停“苗仙咳喘方”等40条违规广告

虚假宣传

打包票能解决糖尿病失眠等

数年间,刘洪斌以权威身份打包票解决的疾病包含咳嗽、糖尿病、痛风、活骨、祛斑、心脑血管疾病、失眠等。

记者统计发现,刘洪斌在出镜广告节目中,先后“出任”中华中医医学会镇咳副会长、东方咳嗽研究院副院长、中华中医医学会风湿分会委员、某医院退休老院长。

药王风痛方全称为“药王风痛方活络祛通酊”,批准文号为:黔卫计健用证字[2013]第0009号,为贵州省卫计委批准的保健品,并非药品,因违法宣传治病疗效,宣称是“宫廷祖传秘方”,属于虚假广告。该药品生产企业相关负责人表示,公司在2014年-2015年通过中介广告公司联系刘洪斌为药品做宣传,不认识刘本人,没有直接联系过。

刘洪斌最新参与推广、今年还在播出的《蒙药心脑方》和《助眠晚餐》两档节目工作人员也给出了完全不同的信息。《蒙药心脑方》相关工作人员称,刘洪斌确实是五代蒙古医生世家传人,至今仍在给阜新蒙药有限责任公司(该药品生产企业)做顾问,且在吉林省人民医院开设门诊。《助眠晚餐》工作人员则称,刘洪斌是有几十年工作经验的著名老中医,目前人在北京,是北京市地坛医院退休医生。

“新闻访谈”结合“现身说法”

刘洪斌参与的多个节目曾长期在山东教育电视台播出,并被济南市工商局市中分局查处通报。据不完全统计,播出刘洪斌广告的省级卫视有西藏卫视、青海卫视、甘肃卫视、东南卫视、吉林卫视和黑龙江电视台。

“神医”、“大师”现场背书推销“包治百病的神药”,饱受折磨的患者现身说法,主持人以新闻访谈形式大肆推销,热线电话配合部分免费名额的引诱——同样的套路,多年来反复在地方电视台上演。

6月21日,贵州苗彝药业有限公司相关负责人承认,2014年刘洪斌宣传过该公司的药品,但刘洪斌宣传片对疗效夸大了,“一个瘫痪在床的人,抹完药就起来能走路了,当然有夸大,但这样夸大的宣传片,现在也有啊!毕竟是广告。”

推销广告屡上黑榜

记者调查发现,刘洪斌参与推广的产品,产品本身和其生产企业都留下了一长串的不良记录。参与播出广告的媒体也是屡次被罚又再犯。

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