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2017 故事驱动大会将在京举办 新推“用视觉讲故事”

2017-05-27 16:41:23   国际在线

童书及绘本是目前出版传媒业的发展引擎之一。 社会和家庭对儿童及青少年教育的高度重视以及二胎政策的实施都给这个细分市场带来活力和幻想。在“关注童书未来”单元中故事驱动组委会特别邀请了来自绘本世家的奥地利出版人迈克尔 ·诺伊格鲍尔、小中信出版社总编辑兼CEO卢俊和资深童书投资人杨文轩。

故事驱动大会一向注重案例分析,并致力于在第一时间聚焦新商业模型和新平台,希望对行业发展起到前瞻和引领的作用。今年的案例分析“勇敢新世界”单元将特别关注内容产业与数字平台的深度融合。刻画联合出品人苗炜、豆瓣副总裁姚文坛、喜马拉雅FM副总裁姜峰将分别以案例分析的方式阐述创新数字平台的经营之道。科技的最新发展正在改变我们生活的方方面面,对内容产业也不例外。在闭幕主旨演讲中来自阿里云研究中心的田丰将详细介绍云计算、人工智能、大数据、物联网等前沿科技领域的最新发展,并带领观众进入人工智能的新世界。

数字时代的媒体正在加速融合,图书、电影、视频、游戏、动漫、设计等各个行业之间的界限变得越来越模糊,内容资源的核心地位越来越明显。面向未来的出版机构、传媒企业、文化创意企业如何获得新业务,如何让手中的内容资源价值最大化?德国法兰克福书展主席岳根·博思表示,故事驱动尤其关注内容的跨媒体转换和跨文化传播,其目的就是要在不同的媒体领域搭建桥梁,不仅是出版和影视之间的单边桥梁,还要搭建一些多边桥梁。他特别指出,欧美的创意产业需要加深和亚洲的合作。在国际化的内容产业中,中国和亚洲是不可缺少的一部分,拥有广阔的内部市场,不仅为欧美参与者提供了销售市场,同时也提供了新的创意和视角。

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