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从《人民的名义》到《思美人》收视暴跌,折射出观众怎样的审美?
归其原因,很大一部分便是整个电视剧圈呈现一种浮躁的氛围,这点从鲜肉、小花们的高价片酬就可见一斑。为了收视、为了市场,电视剧制作方、投资方更倾向于鲜肉、小花的加盟,供需失衡从而导致片酬的疯涨,严重压缩了电视剧的制作预算。进而出现了老戏骨没戏拍、新一代演员戏约不断地畸形发展。由于新一代演员档期的不足,只能靠后期。正因如此需求,反而刺激了国内电视剧后期技术的发展,如抠图、倒模,真不知是该高兴还是悲哀。
可为什么烂剧还有这么多人看呢?对此,很多人批评观众审美差,什么烂剧都看。也有人说观众没志气,一面骂剧懒,一面还看着。但凡有点骨气,拒绝观看,不就可以占据主动权督促编剧、导演、投资方注重质量了么?前段时间王思聪还炮轰了鹿晗演技。“明明是脸僵,观众却认为那是高冷。”
可小编认为,原因不能全部归结于观众审美问题,难道媒体导向就没有一点问题?不论是打开电视还是电脑,各大平台都在大力为所谓的烂剧或者同质化电视打广告,这种轰炸式的推广宣传,收视想不高都没办法。
对于现在的年轻人,他们从小接触到的戏剧就是如此,因为缺乏对比便不觉得戏剧有多没营养了,所以他们的内心是不拒绝的。再加上媒体大肆渲染【看脸时代】,鲜肉效应持续发酵,产生了大批迷弟迷妹,有了他们的加持,氛围便更加的浑浊。只要有爱豆的电视剧就看,就支持。但你能说这全怪观众么?显然不能!因为媒体往往是最具有导向作用的,首先我们这里已经出了偏差,还能怪受众么?
一个社会有一个社会的审美,什么时候我们媒体的审美正常,这个社会就健康了,正常了。
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