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五一档期,《喜欢你》和《春娇救志明》两部国产爱情片双双取得不错的票房,也都引起了争议。随着近两年爱情片的不断增多,这块市场似乎已经日趋成熟了。但记者通过调查近四年的爱情片票房与豆瓣评分发现,国产爱情片无论票房和评分竟然处在“双差”的状态里。此外,越来越多的明星加盟和越来越被弱化的女性形象是国产爱情片的两大趋势,这也是国产爱情片“星光闪烁”却不断失去观众的重要原因。
国产爱情片爆发四年:明星太多票房口碑双差
2014年周迅主演的《我的早更女友》和《撒娇女人最好命》成为年度话题度“最火”的爱情片。“早更”的票房为1亿6千万元,“撒娇”的票房为2.3亿元,这样的票房成绩放在2014年已属不错了,但这两部爱情片的豆瓣评分却只有5.5分和5.8分。
2015年,刘亦菲、宋承宪主演的《第三种爱情》是部呼声很高的爱情片,但该片票房最终为7900余万元,豆瓣评分为6分;高圆圆、张凯丽等主演的《咱们结婚吧》票房为2.84亿元,但豆瓣评分也只有6分。舒淇、彭于晏主演的《剩者为王》票房仅为6140元,豆瓣评分仅为5.6分。
2016年,高圆圆谢霆锋主演的爱情片《纽约纽约》上映两周票房仅为955万,豆瓣评分也只有5.3分,票房和口碑都难以和两位巨星的名气相媲美。同一年,汇集了张一白、管虎、张猛、滕华涛、和章子怡、彭于晏、佟丽娅、周冬雨等一线演员的爱情片《奔爱》也惨遭“滑铁卢”,该片票房为4746万元,豆瓣评分仅为3.7分。2016年掀起社会公共话题的电影《陆垚知马俐》赚得了1亿9千万票房,算是当年爱情片中的“黑马”了,不过该片的豆瓣评分却和高票房背道而驰,仅为5.4分。2016年的国产爱情片统统败给了李璐执导、汤唯和吴秀波主演的《北京遇上西雅图之不二情书》,该片票房为7.9亿元,创下国产爱情片票房的最高纪录,豆瓣评分也高达6.5分。
2017年已经上映的爱情片中,郑秀文和张孝全主演的《合约男女》开局不利,在情人节档期该片票房不到6000万元,豆瓣评分也只有4.5分。五一档期上映的金城武周冬雨主演的《喜欢你》目前票房为1.25亿,豆瓣评分7.3分,杨千嬅余文乐主演的《春娇救志明》四天票房过亿,豆瓣评分为7.6分,这两部电影算是近年来爱情片中票房和口碑前景较为乐观的两部作品了。
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