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总统化身推销员拥抱天猫新零售 阿根廷红酒要跳“舌尖上的探戈”

2017-05-03 01:51:50   国际在线

据悉,天猫已与阿根廷优质品牌进行对接,计划在未来推出阿根廷周,共同推进更多优质商品落地天猫平台。

当天总统马克里这一“国家级推销员”兴奋的在推特上表示:与阿里巴巴创始人马云会面,阿根廷中小企业现在可以在全球最大的电子商务平台上开始贸易。

阿根廷相关部长则表示,阿根廷有10000家出口型企业,政府正考虑简化条例,帮忙他们参与全球市场。

天猫助推中国葡萄酒消费领跑全球

据国际葡萄酒及烈酒展览会 Vinexpo报告预计,到 2020 年,中国葡萄酒零售总额将达到 210 亿美元,并取代英国,成为仅次于美国之后的第2大葡萄酒消费市场。

中国葡萄酒市场的迅猛发展离不开天猫的助推。

自去年阿里巴巴董事局主席马云在意大利国际顶级葡萄酒展会Vinitaly宣布启动天猫全球酒水节以来,天猫已覆盖法国、新西兰、澳大利亚、意大利、智利等全球超过50个国家和地区的葡萄酒品种,包括意大利的安东尼世家、法国的拉菲、玛歌、西班牙的LAN等全球一流特色葡萄酒和酒庄酒都已悉数进入天猫,除此以外,消费者还可以购买到由澳大利亚、新西兰等各国政府背书的当地最具特色酒类。

这些知名酒品牌通过天猫,不仅建立起对中国市场的认知,更能够第一时间触达年轻消费者,引领消费升级。近年来,众多酒类知名品牌正借助天猫推动C2B,包装定制、AR、VR和IP跨界等新零售玩法。

与此同时,天猫也与线下行业联动,推动酒类新零售,通过接入阿里巴巴全渠道系统,实现订单自动分拣到消费者最近店铺,推动酒类配送极速达。

“我们期待在天猫上与更多年轻消费者面对面,根据他们的需求来定制并推动销售及工艺的变革,最终实现品牌增值。”西班牙LAN酒庄中国运营负责人俞骏说。

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