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阿里巴巴在多伦多举办中小企业论坛即将开幕 加拿大使节点赞天猫
2017-09-22 16:07:24 中国经济网
今年五月份,加拿大海鲜公司Clearwater与天猫继续达成战略合作,将通过天猫把更多加拿大优质海鲜品类引入中国市场。过去五年中,Clearwater在中国市场的销售额增长了5倍,在天猫的增速更是惊人, Clearwater全球CEO Ian Smith在战略合作仪式上曾如此表示。
截至目前,已有300个加拿大品牌入驻天猫,其中大部分特色产品甚至是第一次进入中国市场。除了加拿大四大国宝之外,还有深海鱼油、鲜活龙虾、北极甜虾、北极贝等特色海鲜,顶级户外品牌Lululemon、始祖鸟、NORCO等
由天猫带动中国市场整体表现更是被Lululemon写进最新一季财报中。对于包括这些加拿大品牌在内的国际品牌来说,通过天猫平台,他们不仅得以快速高效进入中国市场、服务中国消费者,更依托于天猫所主导的新零售商业基础设施,推进品牌自营模式升级换代。这被认为是全球商业模式变革的“中国方案”,也正被国内外热议。
此外,天猫也越来越成为中加两国消费者增强互通的最佳平台。除了加拿大高品质的特色商品越来越受到中国消费者喜爱,加拿大消费者也越来越喜欢通过天猫“海淘”中国货,其中小米、华为、美图、美的、荣耀、海尔、大疆、三只松鼠等成为最受当地欢迎的中国品牌。
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