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[中经创业榜]优极:越野跑领域的“藏羚羊”

2017-09-12 07:32:29   中国经济网

但买得多了,张东慢慢不满足了,“我为什么一定要穿国外品牌?而且,按照外国人体型、需要设计的产品,并不完全契合中国人需要”。2015年,张东和另外两个越野跑爱好者一起,成立了优极,开始研发生产中国人自己的越野跑装备。

他从货架上找到一个带吸管的大口水壶,“很轻,只有一个鸡蛋重”。张东让记者掂了一下,又拿回去,竟然从底下转下一个水杯,“跑步的时候,不需要拧开盖子,直接就可以喝,到了补给站,水杯可以取下来装粥、汤”。这样的设计不仅可以减少赛事中一次性餐具的使用数量,还可以大大提高选手的比赛效率。

这个水壶在京东众筹时,原本5万元的目标很快冲到了40万元,819%的完成率证明了跑友们需要这样的设计。真格和险峰这两大投资基金,也通过这次众筹注意到了优极,598万元的天使轮投资,在中国原创体育装备领域,差不多是头一份。

  一个人能搞定“八百流沙”,但搞不定创业

  跟越野跑靠个人不一样,创业是团队合作。对企业究竟应该往什么方向走,是做爆款还是做产品,需要沟通磨合

创业3年,张东一边回想这些年自己吐槽过的产品,一边回忆着自己一直想要的“开脑洞”功能,什么背后有口袋装软水瓶的T恤、不需要解带子就能取挂手杖的越野跑包、怎么揉也不会皱的速干衣,一串串灵感的火花就这样变成了优极的产品雏形。

不过对张东来说,产品开发就像马拉松,抬腿就能跑,创业团队和发展方向才是他的“八百流沙”,差一点都会摔倒在终点前。

跟越野跑靠个人不一样,创业是团队合作。而优极3个合伙人的故事,并不像《中国合伙人》那般完美。

“团队是因为跑步认识的,并没有在一起干过事。等到开始合作,才发现彼此的做事风格并不一致。”张东总结了创业者经常遇到的“坑”。更关键的是,等到项目开始运转,大家发现3个人加在一起,也提供不了创业需要的全部资源和能力。对企业究竟应该往什么方向走,是做爆款还是做产品,是专注装备还是扩展培训、赛事,大家始终无法达成一致。

那段日子,张东经常回忆起自己在茫茫戈壁无人区的时候,四周都是山丘、沙地、河谷,看不清方向,全凭直觉和经验摸索。跟创业伙伴意见不一,又赶上账面上钱最少的时候,张东也会想起自己在八百流沙比赛中,是怎样计划10个补给包的分配,在体力不支时的坚持。

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