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阿里首造“商人节”1688“96拿货节”火爆收官
2017-09-08 15:56:59 中国经济网
以往由于要拍货、下订单、选品等等很不方便,很多客户都不愿意走线上, 1688今年将B类商家私域运营作为一大核心策略,借助私域运营的工具,能够让商家设置不同的价格、不同的账期、不同的服务。
在汕头经营一家儿童塑料玩具店的陈泽冬大促开场2小时就超越去年大促。“以往线下支付都是月结,而线上却要下单就支付,所以很多客户并不买账线上活动,借助线上月结的工具,大促开始的2个小时里就接到一个50多万的客户,一个单子就超过去年大促一天的量了。”
“1688平台正成为观察实体经济的一个窗口。”1688消费品行业总监刘淼介绍,整个拿货节按照成交买家地域分布看,广东省、浙江省、江苏省、山东省、河南省、河北省、福建省、湖南省、四川、湖北十个省份名列前十,这个名单和今年上半年各省份GDP排名的构成大致相同。
从批发成交数据可以清晰看到,传统产业转型升级的提速。以中国制造的数码产品为例,越来越多数码商家已经意识到品牌和设计对产品的重要性。
国产数码开始摆脱低质山寨形象,尤其以深圳为代表的数码原创品牌和商家同比去年9月大促增长450%。
业内人士分析,采购狂潮背后,不难看到整个传统产业触网的爆发力,背后阿里1688在互联网商业的基础设施的建设上功不可没。1688创造了属于商人自己的节日。这是阿里1688变革升级零售上游端供应链的一个侧影,销售火爆的背后,是实体商家对1688和中国新经济的信心。
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