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神奇的阿里巴巴的“公益3小时”:马云捐了上百亿才换半小时,你捐1元也能换

2017-09-05 22:10:40   中国经济网

看似神奇的的体验,起源于两年前的9月10日,阿里巴巴成立16周年。阿里巴巴1号志愿者马云,早上一上班就发送了全员邮件,提出倡议:阿里人每人每年完成3小时公益服务,并规定,“无论次数、金额,捐赠行为一律只算半个公益时”。

两年时间里,阿里人“每人每年3小时”公益计划,已经累积达到17万多人次参与,申报的公益时超过28万小时。

阿里巴巴的公益理念已经取得了丰硕成果,2017财年公益数据显示:超过3亿用户、178万卖家通过阿里巴巴和蚂蚁金服平台参与公益行动,相当于四分之一的中国人通过阿里巴巴和蚂蚁金服平台参与公益行动。2017财年,阿里巴巴平台和蚂蚁金服平台共推动社会公众47亿人次参与公益。

如今阿里巴巴将“3小时公益”的理念与模式推向社会,提供免费的平台资源,对接普通公众和公益项目。公众可以方便地查看到最新的线上、线下公益项目信息,选择参与丰富多样的志愿服务、传播接力等等,还可以记录自己的公益时,和其他人交流经验心得。

此次“95公益周”,阿里巴巴集团旗下多个业务部门也将会同步开展各项公益活动,践行平台公益理念,带动越来越多的人投身公益行动。

蚂蚁森林将发布公益开放计划,把产品能力开放给全社会,鼓励更多低碳场景接入。截至2017年8月底,蚂蚁森林用户已超2.3亿,累计减排122万吨,累计种植真树1025万棵。

菜鸟绿色行动将与蚂蚁森林展开深度合作,绿色包裹正式成为蚂蚁森林能量的新来源。达到种树条件后,菜鸟将和公益组织一起,为绿色消费者在敦煌种下一片专属的“绿色包裹”森林。而2016年7月联合壹基金上线的公益捐赠项目菜鸟裹裹,在2017年1月至7月已累计捐赠寄件近30万件,用户更可主动选择接收衣物的捐赠机构,并且在物流详情页看到衣物何时被签收。

阿里巴巴领先的技术能力也在公益领域中发挥着独树一帜的作用。阿里云将启动“青山绿水”计划,全面开放ET环境大脑的智能技术,提供全景生态分析、智能综合决策、智能环境监督等服务。团圆公益项目将联合高德地图向全国用户提供就近采集DNA的定位服务,方便和帮助更多被拐与寻亲家庭早日团圆。同时,团圆系统还会适应社会需求,增加免费找寻走失老人的“团聚项目”功能。

此外,阿里健康在“95公益周”期间携手阿里公益、阿里众包共同发起了95公益周助残行动,鼓励人们以“随手拍”的形式,记录下身边盲道被占用的现象,并于今年10月绘制“中国助残地图”。而阿里巴巴的“顶梁柱”公益项目和针对妈妈群体的“魔豆妈妈”公益项目亦将在“95公益周”期间持续发力。

由中国扶贫基金会、阿里巴巴和蚂蚁金服三方共同发起的“顶梁柱”公益项目,旨在针对全国重点贫困县的20岁至60岁建档立卡贫困户提供公益性大病医保服务,上线半年已完成贵州习水76528位建档立卡贫困户的投保。“魔豆妈妈”公益项目则通过系统、专业的电商技能培训,运用互联网优势提升困难女性互联网创业、就业能力,至今已在9个省市开展并扶持5000多位“魔豆妈妈”。(经济日报-中国经济网记者 佘 颖)

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