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上半年我国汽车产销同比增4.6%和3.8% 低于去年同期增幅

2017-08-04 08:12:01   中国经济网

业内人士分析,神龙汽车收入与利润之所以大幅下滑,主要原因就是产品销量出现大幅度下滑。数据显示,今年上半年,神龙汽车旗下东风标致与东风雪铁龙两大品牌的汽车销量仅为14.78万辆,同比大跌48.23%,近乎腰斩。

自主车企分化加剧

与韩系、法系等国外品牌的销量和市场份额下降相反,自主品牌汽车的销量和市场份额却实现了新的提升。

吉利汽车无疑是其中的最大黑马。今年上半年,吉利汽车累计总销量为530627辆,较去年同期增长约89%,实现全年100万辆目标的53%。与此同时,吉利汽车宣布上调2017年全年目标至110万辆,这一“高调”举措被朋友圈戏言“牛到没朋友”。广汽传祺也在继续创造新的传奇。今年上半年,广汽传祺累计销量达25万辆,同比增长57%,继续保持高速增长势头。

中汽协数据显示,今年上半年自主品牌乘用车销量为494万辆,同比增长4.3%;市场份额达到43.9%,提高了1.1个百分点。其中,6月份销量为75.6万辆,同比增长5.5%;市场份额提高了1.3个百分点,为41.3%。不过,并不是所有的自主品牌都如此幸运,自主品牌车企分化也在加剧。

7月21日,长城汽车发布2017年中期业绩快报。财报显示,长城汽车今年共售出新车46.07万辆,与去年同期相比增长仅为2.3%。问题的严重性还在于,虽然其营业总收入为412.6亿元,同比下降仅1%,但净利润却较去年同期的49.28亿元下滑49.42%,只有25.01亿元。

北汽股份的状况也不尽如人意。今年上半年,北汽股份共销售新车8.6万辆,与去年同期的16.2万辆相比,降幅达46.74%。从细分市场的情况来看,北汽股份在各个领域的销量都呈现出不同程度的下滑趋势。

“上半年自主品牌分化进一步加剧,这种分化更多是由品牌自身竞争力所决定的。”全国乘联会秘书长崔东树表示,目前自主品牌汽车的市场格局还未初步形成,未来5年自主品牌的竞争将更加激烈。

供给侧改革势在必行

“今年上半年乘用车市场整体需求疲弱,车系间竞争愈加白热化,各车系表现分化明显。”国家信息中心副主任、高级经济师徐长明表示,当前车企要想在市场竞争中赢得新优势,就要加快和深化供给侧结构性改革。

徐长明解释,在群雄逐鹿的中国汽车市场上,今年上半年日系本田之所以能保持两位数以上的高增长,主要源于其推出了多款适应市场需求,且具竞争力的新产品,如思域、XR-V、缤智等;同时自主品牌销量之所以也能保持增长,则源于近年来在SUV市场布局了大量性价比极高的产品,赶上了SUV市场快速发展的风口。事实上,从乘用车细分领域看,SUV是上半年唯一实现增长的车型。

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