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媒体:首家共享单车企业倒闭 下一个会是谁?

2017-06-21 07:07:30   侠客岛

冰火

虽然用户戏称共享单车“颜色不够用了”,但时下的共享单车其实就三种:摩拜、ofo和其他单车。根据第三方机构的《2017年第一季度国内共享单车市场调研报告》,摩拜单车占据共享单车市场57%份额,ofo为30%,而小蓝、酷骑等公司构成了第二梯队,共占约14%市场份额。

按照行业发展的一般规律,自由竞争不可能长久,小、散、乱不是良性的格局,最终都要走向寡头垄断。A股“漂亮50”代表的企业是如此,互联网企业也一样。前者有贵州茅台、格力电器、伊利股份、上汽集团等等,后者例如团购领域的美大(美团+大众点评),视频领域的优土(优酷+土豆),网约车大战后的滴滴出行(滴滴+快滴+Uber)等等。

朱啸虎面对媒体时说:“下一步首先是清场,把小的公司全部清掉,和以前打车差不多,最后留下两个PK。在未来的几个月可能会有越来越多的单车项目自己关掉。”

原始丛林中,参天巨树下往往寸草不生,因为大树挡住了所有阳光和雨露。“悟空单车”的倒闭就是这样。

这个首先退出战场的企业创始人雷厚义这样复盘道:第一,不要去追风口;第二,项目一定要能盈利,从模型上一定要跑得通;第三,你要有相应基因,比如做共享单车,必须要有供应链的人加入;第四,小公司还是适合小切口,形成独特价值。“我们也去找过ofo,希望被并购,但他们没意向。”雷厚义说。

有人说,如果你不是被阿里、腾讯、朱啸虎们选中的那一个,就离开这个风口。悟空单车300万的投资,1000辆的投放,1万的用户,100万的押金根本不可能满足ofo收购的胃口。没有大资金的支持,悟空单车无法规模量产,造车成本下不来,运营和营销团队养不起,现金流滚不动,没有媒体资源……在摩拜和ofo席卷街头的攻势下,如何支架得住?

强者恒强,是资本市场的特征。风投不是扶贫济弱的天使。

未来

然而,垄断的“护城河”也并非坚不可摧。

十年之前,诺基亚、摩托罗拉等手机巨头也曾风光无两。2007年的全球手机市场份额,诺基亚以40.5%的份额雄踞第一,三星是27%,苹果只有0.6%。在移动智能手机时代,iphone手机和Android手机迅速取代了诺基亚等,第三方数据显示,2017年一季度,智能手机市场中,Android的市场份额是86.1%,iOS虽只占13.7%的份额,但利润占所有智能手机的83%。

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