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倒闭共享单车“悟空”引热议 创始人曾是北大保安

2017-06-20 10:57:46   华龙网

雷厚义告诉记者,选择“共享单车”这个行业与他自己的经历有关。“去年6月,当时经营的公司资金链断了,那段时间没钱打车,我就经常走路,走着走着发现走路是件挺浪费时间的事,我是一个对时间非常苛刻的创业者,就想着用什么方式可以让步行效率提升。”

正巧,雷厚义看到了关于ofo的一篇报道,觉得“共享单车”的方式切实可行,于是决定着手“悟空单车”这个项目。

试水不断升级投了300多万


第一批悟空单车造型。受访者供图 华龙网发

“市场是有的,方向是对的,但是钱从哪里来?”互联网项目要想打开市场,前期的市场培育不少“砸钱”,对于创业企业来说,钱是最大的难题。

雷厚义最开始寻找投资商时,不到半个月的时间内,有三四百个意向投资对“悟空单车”项目感兴趣,金额达两三千万。但后来,不少投资人觉得前期市场培育投入多、市场回报未知,不敢轻易试水,最后到位的资金只有50万元。

拿着这50万和此前挣下的“老本”,雷厚义说干就干。2016年12月9号,雷厚义着手开发“悟空单车”项目。2017年1月7日,在不到一个月的时间里,悟空单车投入市场,首批的两三百辆主要投放在光电园和大学城。

“首批投放到市场主要是测试用户需求,树立行业品牌,从效果来看还是不错的,每天单车注册量有6、7个人,但是单车损害也非常大,光是坏掉的就占40%、50%。”

接着,悟空单车第二批投放了1000辆,同时对单车质量进行了升级:坐垫改为可升降,充气胎也改成了防炸防爆的实心胎,还在车子前面加了车筐,虽然成本比第一批每辆增加了100多,但是损害程度也相应减少。这时,新的问题又出现了——因为用的是机械锁,单车的被盗率直线上升。

于是雷厚义索性“下血本”,将第三批投放的单车全部换上了智能锁,可以自动定位。但重庆大多时候是阴雨天,智能锁电池最多能撑二十天。为了解决这一问题,雷厚义又计划研发智能锁。但就在研发团队到位,产品发布会举行后,项目就因为缺少资金而停滞。

雷厚义告诉记者,截至目前,公司投入的车辆90%因为丢失、损坏等原因,累计损失了约300万元。

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