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长寿之地普通食品打长寿噱头 专家:虚假宣传之嫌

2017-05-02 04:45:38   新京报

4月26日,就巴马活泉的功效问题,新京报记者致电巴马活泉食品饮料有限公司,截至发稿前,并未得到答复。

巴马火麻

长寿”起源:

世界长寿之乡巴马人的食用油

火麻是一种草本植物,茎、秆可制成纤维,籽可榨油。火麻分布普遍,巴马最为有名。《中国药典(2015年版)》关于火麻的功能与主治是润肠通便,用于血虚津亏,肠燥便秘,但不少火麻企业宣称,食用火麻制品有美容、美颜、预防衰老的作用。

4月24日,新京报记者在广西巴马正中长寿食品有限公司官方网站看到产品介绍,“火麻仁含有丰富的蛋白质、不饱和脂肪酸,还有人体必需的微量元素。食之有润肠胃、滋阴补虚、助消化、明目保肝、祛病益寿之功效,且对老人便秘、高血压和高胆固醇等疾病有特殊的疗效。当地人称之为长寿麻或长寿油,长期食用火麻是巴马百岁老人得以健康长寿的原因之一。”其实,早在2009年该公司就涉嫌虚假宣传被曝光。

同日,广西巴马正中长寿食品有限公司相关负责人接受新京报记者采访时表示,“火麻确实有润肠通便功能,至于其他功能,并没有进行科学的研究,不太了解。”

专家声音

“长寿食品”被赋予了过度的健康功能

因为土壤中的碘、锌、锶、硒等微量元素含量偏高,一些地区被冠名为“长寿之乡”。商家利用这一噱头大做文章,将当地特产包装为“长寿食品”。事实上,“长寿食品”多为普通食品。那么,普通食品中含有锶、硒等微量元素就有保健功能?

“人的寿命受到很多因素影响,例如基因、环境等。”科信食品与营养信息交流中心副主任钟凯表示,也和经济发展水平有关,这反映了社会保障、医疗保障等方面的水平。至于和“长寿食品”有多大关系,很难拿出科学的证据来证明。但可以肯定的是,任何一种“长寿食品”都不是长寿的决定性因素。

“若消费者因购买长寿产品,导致身体健康受到影响,这种虚假广告的发布者要承担相应的民事责任。”北京京都律师事务所律师常莎表示,《广告法》规定,发布虚假广告,欺骗和误导消费者,使其合法权益受到损害的,广告主应负担民事责任。

“如果发展旅游,带动一方经济未尝不可。但是,过度地将这种功能延伸到产品或上升到医疗的程度,就是拉虎皮做大旗了。这本身是一种对长寿之乡品牌的透支,也是对消费者的不负责。”品牌营销专家路胜贞认为,长寿是一种良好的愿望,与生活环境有莫大关系,与人的体质、遗传因素也有直接关系。“发展长寿经济,开发长寿产品,是对于长寿地区的一种经济生态链延伸,但不能打着健康的旗号,误导消费者。”

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