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董明珠任性背后有没有策划?媒体:有公关团队

2016-11-06 05:44:17   北京青年报

对此,董明珠曾经很认真地表示,很多产品在说明书的首页都会有公司高层的这类致辞,她只不过是把白纸黑字挪到了手机上,“毕竟我们做的是电子产品嘛”。她表示自己也想不到为什么会有这么大的反应,但她乐于接受。

其实,董明珠是做好了当“网红”的准备的,她也认为在网络上被消遣是理所当然的事,因此无论恶搞得多么离谱她也从没有做出激烈回应。“每个人都有很多瞬间,你抓拍到的瞬间可能不是最漂亮的,你感觉有很多‘招黑’,但我感受到的是别人对我的尊重。”董明珠这样表示。

她前天在与网友互动时还表示,其实自己在现实中给人的印象没有网上描得那么黑,“昨天我在酒店碰到一个小男孩,他跑过来说你是董姐吧?按年龄他应该喊我阿姨,但他喊我董姐,可能从距离上感觉我比较年轻。他说很遗憾,今天我跑步没带照相机,真想跟你合影。”她说自己走在外面经常会遇到要与她合影的人,现实中的人对她并没有反感。

董明珠任性背后有没有策划?

董明珠的每一次惊人之语究竟是不是真的口无遮拦,还是事先策划?对于这个问题,无论格力内部人士还是外面的人都没有给出答案。不过有接触董明珠的人更倾向于后者,“她确实性格比较直,口无遮拦,但像她这样的老板,哪些能说哪些不能说还是有分寸的,真的想到哪儿说到哪儿的可能性不大!”

据称董明珠的背后有一支精良的公关团队,并不隶属于格力的,因此很多核心策略甚至连格力内部的人都不知道。但有一点有目共睹,自从董明珠成为“网红”以后,格力省了多少广告费已经无法计算。包括董明珠与雷军的“冤家互动”,人们应该清楚的一点是,雷军最初是珠海金山出来的,他与董明珠也算半个珠海老乡,显然两人的交情应该不仅在于台面上的斗嘴!

“值得注意的一点是,网上对于董明珠的正面或负面的看法,都只集中于她个人,而并没有伤及格力的品牌,仅凭这一点就有理由相信这些确实是经过精心的策划。”而格力内部一位人士也私下向北青报记者表示,虽然外界对董明珠有不少非议,但作为企业员工,确实觉得这位60多岁的董事长太拼了。“按照她的岁数,别人都已经在家颐养天年了;按照她的财富,她也完全能够做到这一点。但她还是整天四处奔波,仅凭这一点至少就不能说她不好。”

董明珠对外并不回避格力电器是一家非常集权的企业,企业的董事长、总经理都集于她一身。但她认为,做决策的时候需要大胆决策,所以必须集权。但她强调,“我做完决策,各个分管的负责人只要对自己的目标负责就行,我不对他们达成目标的实施过程有过多干预。8万名员工,有不同的想法很正常。”文/本报记者张钦

图片制作/邓宁

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