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董明珠任性背后有没有策划?媒体:有公关团队

2016-11-06 05:44:17   北京青年报

此时,格力电器一位媒体对接人士赶紧出来打圆场,称其实格力与成龙的合作终止完全是正常的合作期满,并不存在是谁对谁不满意的问题。“所有代言人合作都是一样,合作期满后可以选择续签也可以不签,企业也可以更换其他代言人,这些都是正常的事情。可能是董事长说话比较直,给外界造成了双方不友好分手的误解吧!”

董明珠的话显然不是无的放矢,当她嫌“成龙费钱”的言论获得了网络的足够眼球关注之后,董明珠亲自上阵的电视广告登上央视,又一次成为了网络话题。这回这个广告的受关注度绝不亚于千万元请来的成龙。很多广告行业人士都分析,这是董明珠做好的套,就等着大家往里钻呢!

除了自己做广告,董明珠还拉出了万达董事局主席王健林也为自己站台,两人在电视上一唱一和的画面喜感十足。而这一切是董明珠给王健林打了电话搞定的,“王健林说他愿意出来和我一起做这样的广告,其实理由也很简单,就是他比较信任我和格力,信任我们的产品质量。”据格力内部人士透露,由于二人的时间都很紧张,加上广告要的比较急,所以这个广告并不是董明珠和王健林一起走场拍摄的,而是将两人的录音后期加工合成的。由于王健林显然也不会向董明珠要广告费,因此二人的这次合作显然应验了董明珠那句“不请明星代言省了1000万广告费”。

段子

董明珠也曾被网友恶搞

事实上,在网络上盛传的很多有关董明珠的段子其实也是网友恶搞的,比如此前网上传出消息称格力第二代手机里将内置99张董明珠照片,引发网上一片哗然。对此,董明珠专门选择了在一个规格相当高的“中国制造业高峰论坛”上进行辟谣,“如果真的那样才是对消费者的不尊重”。她表示,网上热议的格力手机开机时会显示自己的头像和一段话,其实这段话是她作为董事长寄语消费者为自己的手机挑毛病,并留下了接受意见的电话号码,此外再无其他内容。她表示自己是真心要做手机,所以也真心希望外界挑毛病并反馈回来。她笑称“至今没有人建议我把照片去掉,只有人建议我换张更漂亮的”。而对于网上传言格力还将在手机中装入99张董明珠照片的说法,她则表示肯定不可能。

其实据北青报记者了解,即便之前传得沸沸扬扬的“格力手机开机画面是董明珠头像”的情形也是被网上夸大的。格力手机只有在首次开机时会显示出一段董明珠感谢用户选购以及欢迎提出意见的文字,随后会出现一张配有董明珠签名的照片。

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