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保健品公司“免费旅游”:老人花万元团购保健品

2016-09-26 05:32:29   新京报

参会的老人宋英不知道,吕昊泽在晚上的培训会上,斥责一位员工,“为何带来了她这位没有退休工资的老人”。

晚上9点多,参会的老人得以休息,而就在这时,保健品公司的员工话术培训才刚刚开始。

这是关键的一环,什么时候给导师拍照、什么时候给产品拍照、什么时候鼓掌叫好、什么时候摇头叹息,在培训会上员工依照话术进行排练。如何套取老人退休前的职务、是否有退休金,甚至存款多少,都有相应话术。

“来这里的目的只有一个,就是卖货。”酶法多肽会销督导徐秋婷说,晚饭后热闹的晚会,也是“防止老年人聊天影响卖货”而准备的。

第二天,“彩排”内容被执行。会销工作人员忽悠自己带的老人、或者代替老人上台抢货单,造成一种“能买到货就很幸运”的感觉。如果有老人坚决不买,销售员工则不断劝说,旁边还有人策应,偷偷打手势。

每盒葡聚糖9980元,酶法多肽6980元。在王晓林与慧众国际的协议中,葡聚糖拿货价2.8折,2794元,酶法多肽2.5折,1745元。除去每位老人270元的参会费,每卖出一套,他能拿到至少5000元的分成。一位讲师称,“三年来酶法多肽已经卖了70个亿”。

王晓林依然不满意,他觉得惠众国际的讲师越来越不卖力了,他拉过来的老人也越发难被忽悠,犹豫要不要继续参加下个月的8场会。

没有惠众国际,王晓林还能找到其他的会销,不同的是,参会者与组会者五五分成,不计参会费,算是分销模式。

2016年8月23日,六渡某酒店,早饭前,会销的督导,正在房间给老人们做癌症筛查尿检。

“卖的多就能拿到更低的折扣,酶法多肽我们拿过1.5折。”而分销模式下,“全靠讲师卖单,1万起价,上不封顶,顾客有多少钱卖多少。”讲师卖价高分成也多,参会者和组会者挣得也更多。

王晓林介绍,如今的两日游会销模式,是“311”转化而来。

所谓“311”,即第一天到会免费发东西,结束时交10块钱,东西拿走;第二天再来,交100块钱,又给好几样东西拿走;第三天来了交1万,给十样八样的,说拿走第四天再来一万块钱退还。第四天人就离开了。一场会下来,卷走老年人几十万元。

“那些东西根本不值钱,都是高仿残次品。”王晓林深知这样做是诈骗,违法,包括正在进行的会销两日游。

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