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张巍:年轻人在哪里 市场就在哪里

2017-08-25 23:00:53   中国经济网

主持人:

下面进入对话环节,首先有请几位嘉宾上台,有请国家行政学院社会和文化教研部高级经济师郭全中,新浪网新闻部主编张翔,梨视频副总编辑张巍。

欢迎三位作客对话环节。在刚才嘉宾演讲环节,几位嘉宾从各个方面给我们阐述了一些新媒体、新经济、新市场的观点,也给了我们很多的启发。

今天这场主题是“新媒体遇上新市场”。新媒体,大家都知道是做什么的,而新市场如何理解?郭老师是专门研究传媒产业的,您如何理解目前新媒体遇上新市场?

郭全中:

确实新媒体在创造着一个新的市场。我们讲新市场,新是和旧对应的。什么是旧市场?新市场产生背后的原因到底是什么?旧市场无非就是讲传统媒体玩的那一套,传统媒体从本质上讲是分众传播,受众量比较小,主要商业模式靠广告,这是旧市场。但是我们看真正对市场产生根本性变革的一定是技术。几次大的技术革命,第一次是1994年互联网在中国大陆的产生,互联网进入我们国家,通信技术从2G、3G到4G,再到移动互联网……在这些技术的变化中我们发现它催生出了一个平台经济,这个市场上有数以亿计的用户。同时还发生着和用户之间关系的转变,实际上是盈利模式的变化,盈利模式是不仅是广告、还出现了游戏和增值服务,甚至还有电商等等,这是新的市场,我们称之为在平台上正在变化的市场。后面又有新的技术出现带来新的变化,包括4G和5G,这是通信技术。

从真正的互联网技术变成基于数据的互联网,还有物联网的接入,就变成人与人互联、物与物互联、人与物互联,真正的万物互联。到了未来社会会变成什么市场?这个市场就会变成真正生态经济的市场,在这个市场上不仅链入的有人,还有物,而且参与的对象要比现在的数量级增加很多。

未来市场的特点会和场景相关。未来的特斯拉可能就是一个大的生态,媒体只是当中一个组成部分,一定是和场景相关的。所以未来市场一定和现有市场发生翻天覆地的变化,新市场体现在方方面面,但是传统媒体人基本上是不了解的,两眼一抹黑。如果不了解技术,不了解背后市场的变化,就不会了解新市场,更不会去服务好市场。

主持人:

张总如何看待新市场?

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