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“洗脑店”推销天价旅游商品:成本500元标8000元

2017-09-28 08:12:51   

“讲师”的演讲洗脑了不少旅行团游客。记者在店门口遇上一个旅游团,人手一个标价580元的乳胶枕,有的还购买了乳胶床垫。一位游客开心地告诉记者:“讲师说这个能治好颈椎病,我们导游有关系,买得多就能用批发价买,才200多元一个。”

记者随后来到张家界溪布街一家售卖朱砂饰品的商店,店内装潢古香古色,一个中老年旅行团正在一块大屏幕前聚精会神“听课”。一位着装古朴的中年男子,被店员们称为“大师”,站在写着“十二生肖与太岁的关系”的大屏幕前,对着一张生肖表格向旅行团讲解着生肖相克相冲的危害。

“你儿媳妇的生肖和你相冲啊,这样家不安宁。”大师指着屏幕,对一位50多岁的女游客头头是道地说,“我们为什么要戴朱砂?因为纵有家财万贯,不如朱砂一串,福祸太岁,唯有朱砂辟邪。”

记者在柜台前选看朱砂手串,工作人员神神秘秘地说:“你去里头,让我们大师给你看看。”在该门店里间,“大师”专为VIP游客算生肖属相、看风水。

专卖“高档货”:成本却不足标价一成

标价如此昂贵的商品,成本究竟是多少?

在皇冠乳胶店,记者注意到,不少产品来自浙江温州一家乳胶制品厂。工作人员坦言,店里销售的产品分为泰国进口和国产两种,但价格一致,“国产的打折力度可以稍微大一点。”

随后,记者根据商标联系到这家名叫“温州佳盛乳胶制品有限公司”的厂商,一位谢姓经理在电话中明确告诉记者,张家界有多家销售乳胶制品的旅游购物店与他们合作,“皇冠乳胶”是其中之一,并向记者提供了产品报价单。

在这份报价单中,乳胶床垫价格从200多元到600余元不等。以标价8580元的那款床垫为例,出厂价为551元。而不少游客购买的标价580元的乳胶枕,出厂价多在20-40元。

记者走访调查发现,高达十几倍的价差并非个例。尽管张家界不是原材料主产地,但在多个著名景区周边,却存在着许多销售乳胶枕、蚕丝被、朱砂和水晶饰品等旅游商品的门店,不少店面只接待旅游团。

在上述朱砂饰品店里,用朱砂粉压制的手串售价从数百元到数千元不等,重量就10多克。当地一位朱砂饰品业内商人透露,压制手串的朱砂粉大约是3元1两。记者在某大型网络批发电商平台查询到,优质朱砂粉的售价也不过300元1公斤。

张家界一位不愿具名的旅游业人士向记者透露,花500万元投资一个销售高价旅游商品的门店,有400多万元是用于装修。“装得富丽堂皇,游客一进去,就被阵势吓住了。正常情况下,这样一个店半年到一年就可以回本。”

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