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台青侯彦志讲述他的创业故事
初来乍到的时候,4928涂丫闲画佳尝馆所在的街客流量少,又遇到路面整修,大侯在街上整整举了两个月引导牌,说古建筑故事,介绍曾厝垵在地特色来引导客流。“年轻人肯定要自己去打破僵局,我会想尽办法。很多台湾年轻人来请教的时候,我感觉很多止步于想法。当你预想的挫折越来越多的时候你可能就不会前进了。文创产业没有任何商业模式可以借鉴,就必须走出一条自己的路。”或许,大侯爱挑战、积极向上又乐观的个性比一般人更适合创业。“我觉得创业很好玩,遇到的苦和累或是各种煎熬,无非是你在撰写生命中很多精彩的故事。我自己很有企图心和目标。文创是不一样的产业,越是想得到利益越可能做不好,慢慢做做得好才会源源不绝地带来财富。”大侯非常乐意分享他的创业故事和经验,也常和岛内年轻朋友分享大陆鼓励创业的新政策,“应该早点来大陆,本身就有创业想法的话刚刚好也是可以顺势搭上这条船。”
同样是面向游客,与曾厝垵其他文创店铺不同的是,4928涂丫闲画佳尝馆会“讲故事”。游客进店之后会听到大侯和父亲独特的讲解。“我们会因人而异分享不同的故事,这些都是发生在客人身上真实的故事。走进来的客人对我们真诚的讲解模式会感到兴趣,一般人都会停留,让心沉静下来。曾厝垵现在也面临大部分景区都会有的浮躁,但我反而乐观其成。特别是在全部都快的地方做一个慢的东西,就会有人愿意慢下来。”在侯彦志看来,特别是来自北京、上海、广州的客群,更愿意慢下来享受生活。除了游客的部分,大侯也和当地的一些社教机构合作,在寒暑假举办亲子涂鸦。“厦门市博爱社会工作服务中心欣赏我们这种心灵层次的涂鸦过程,合作过多次了。还有厦门市特殊教育学校的老师也来谈过,因为我曾经录取了一位听障学生。未来开拓市场有人力需求的时候,我会愿意释出工作机会来帮助弱势群体。”
自2013年创业至今,大侯得到了厦门市思明区台办适时的政策辅导。从一开始对政策存疑到逐渐相信,他感受到区台办工作人员的热情与温暖,也申请到每个月的办公场所津贴和住房津贴。拼着一股冲劲和坚持,大侯的事业逐渐走上轨道。他对4928涂丫闲画佳尝馆的发展前景十分看好。“我自己的优势在于比较有情怀,喜欢用讲故事去包装。但讲故事不是编造,是从每一位客人真实的故事得来。我卖的不是我的创作,只是为客人的产品加分而已。我很希望每个人用心创作,写下每句每字的过程中把爱的成分注入,让这个产品拥有灵魂和生命力。有灵魂的产品每个人都会喜欢。”今年年底,4928涂丫闲画佳尝馆预计在厦门再开一家直营店。目前的规划是以家族经营的方式持续展店。“未来可能开放加盟,但是不可能很快,因为文创是一个慢文化。现在广东中山有一家咖啡店正在和我们谈合作。还有深圳的较场尾和惠州的祝屋巷,也是我近期感兴趣的拓展点。惠州当地一家企业希望把我们产品的精神植入到他们经营的民宿中,延续民宿的生命力,最近也在谈合作。”与台湾五缘相通的厦门如今已是大侯第二个家。未来他打算接家人来厦,一起打拼事业,创造更美好的生活。
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