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国内广告产业领域“金鼎奖”大赛在北京国家广告园启动

2017-09-14 13:51:27   央广网

其中,“世界公益广告作品展”将展出全球2014-2015年度最新的公益广告创意作品,包括上千幅平面广告作品及部分视频作品,围绕环境、动物保护、绿色低碳等主流公益主题;“中国广告30年作品展”展品来自1980年以来国内获奖广告作品,包括平面、音频及视频类广告作品数百件;“中国广告发展史”涵盖改革开放30年来中国广告发展历程;“世界名人堂”则展出“广告教父”大卫·奥格威,被誉为20世纪60年代美国广告“创意革命”三大旗手之一的威廉·伯恩巴克及被誉为美国60年代广告创作革命代表人物之一的李奥贝纳等12位为广告业创造奇迹的名人。

 阿里巴巴等150多家国内知名广告、新媒体企业入驻

北京国家广告产业园是国家工商总局首批认证的九个国家级广告产业园区之一,是全国首个国家文化产业创新实验区重点功能性园区。

截止2016年底,园区注册企业总数7610家,企业入驻率达到100%,汇聚了阿里巴巴、北京国际广告传媒集团、联动文化、引力传媒、乐语通讯等国内知名广告和新媒体企业,广告产业规模集群发展。

“近年来,园区汇集国内外优秀广告人才、4A级广告企业和优质行业组织,完善产业促进和服务机制,搭建高端功能平台,打造具有国际水准的中国广告产业园。”园区相关负责人告诉记者。

据介绍,为紧跟国家战略政策,积极响应“大众创业、万众创新”的号召,园区积极吸纳拥有高端企业管理模式和良好行业信誉的孵化器入驻园区,承载一站式工商、税务、审批项目等政府服务功能,满足人才培养、孵化、输出基地等功能,重点引进内容原创的广告、文化、科技、投资、服务、贸易、咨询等行业知名企业。

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