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欧美不曾有过的版权模式 或是中国数字音乐行业进步的毒瘤

2017-08-23 00:25:27   中国青年网

唱片公司的“独家版权”不仅是保证自身利益最大化的手段,更是企图牢牢掌控中国数字音乐命脉的长期谋划。因为在“独家版权”的毒瘤模式下,产品创新必定会受到极大冲击,当用户失去选择权的时候,产品也就失去了为用户提供更好服务的动力,致使行业陷入停滞甚至倒退发展。

在没有独家版权模式的海外,有着更强的产品创新环境,也因此产生了更为多元和丰富的服务形态,譬如Spotify、Apple music、Pandora、SiriusXM等,它们有些提供流媒体服务,有些提供定制包月或者电台服务,再如像musical.ly、YouTube这些基于资源本身进行更多创作服务的产品。整个音乐市场没有因为不依靠版权竞争而下滑,反而因为差异化的路线和服务,让整个产业变得更加生机勃勃。

目光放在未来才能谋求共赢

乔布斯曾在2007年就提出:“如果DRM(数字版权管理)被移除,音乐行业可能会看到一大批新公司愿意投资具有创造性的新商店、播放器。这对整个音乐行业来说只能有积极影响。”当既定资源成为互联网产业发展中的唯一竞争壁垒时,这无疑是对创新最致命的扼杀。

中国在线音乐产业要想获得更健康的发展空间,就一定要打破这种针对中国市场独有的独家版权模式。中国的在线音乐平台应该理性地思考未来的发展空间,搁置当下竞争的小矛盾,携手去与版权方谈判,获得更自由开放的版权转授条件。而不是盲目地接受,成为别人手中的棋子。中国的在线音乐环境要想得到改善,一定要从版权的转授制度上与国际接轨,要求平等对待的权力。

中外有别的版权转授模式不只是海外版权公司的商业手段,更是对国内想要积极改变网络环境态度的轻视和侮辱,我们不能麻木地接受这样特殊化的标签,我们应该反对它,撕掉它。

中国在线音乐产业已经进入快速轨道,这个时候,一定不能让外人把手放在方向盘上。

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