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湖北省出台推进广告产业发展行动计划
2017-08-21 18:40:29 中国青年网
形成梯次,融合发展
今后三年,湖北将打造“产业园-基地-龙头企业-小微企业” 广告产业发展梯队。湖北以“汉阳造”国家广告产业园、三峡国家广告产业园、省级广告产业园的第一方阵为引领力量,鼓励省级广告“三基地”发展为中坚力量,积极培育广告龙头企业做大做强,大力扶持小微企业活力特色发展。
促进“互联网+广告”的创新发展。湖北鼓励广告企业加强科技研发,形成一批具有自主知识产权的广告服务技术;探索广告业经营新模式,实现跨媒介、跨平台、跨终端整合服务,促进传统广告业升级;推动云计算、大数据、物联网等互联网技术在广告产业的广泛应用,规范数字广告程序化交易管理,建立新的数字广告生态。
优化服务 鼓励国内外社会资本投资广告业
《行动计划》指出,要探索政府与社会资本合作机制,加大政策支持力度。湖北将综合运用经济、文化、科技等现有资金渠道加大对广告业领域支持,探索政府与社会资本合作机制;支持符合文化创意产业支撑技术的广告企业申请认定高新技术企业,享受国家现行税收优惠政策;鼓励金融机构加大对广告企业信贷支持,支持广告业小微企业发展,创新金融产品,探索多种方式申请质押贷款;支持符合条件的优质广告公司上市融资,鼓励国内外社会资本投资广告产业;优先保障广告产业重点项目用地计划指标,对国家级、省级广告产业园区建设用地,给予政策支持和倾斜,对广告产业重点项目用地,可按国家有关规定分期缴纳土地出让金。
该省还将整合资源服务,建设长江广告研究院。还将积极建设广告公共服务平台,优化资源配置,提高广告产品市场转化率;依托湖北广告资源,建设长江广告研究院,为广告产业规划提供智力支持,为创业创新者提供理论服务;建立公益广告良性运行机制,制定湖北公益广告发展规划,举办各类公益广告活动,营造良好的发展氛围。
打造“人才+项目+平台”的培养模式。湖北是全国广告教育重镇和研究创新高地,近年来,武汉大学、华中科技大学等近60所院校设有广告学及广告相关专业,培养了大批广告专业的基础人才和高端人才。2017-2020年,湖北还将发展高校、职业教育、广告人才培训基地、远程培训相互补充、层次分明的广告人才培养体系;积极利用联合培养共用、产学研合作、“订单式”等“人才+项目+平台”的培养模式,加强优秀广告人才开发;建立广告人才专家库,明确将广告人才纳入湖北省现代服务业领军人才中给予支持。(郭婷婷 程喆 刘茵静)
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