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实体书店瞄准“体验”谋突围

2017-08-10 08:47:33   新华网

除了与咖啡馆、文创产品的结合外,许多实体书店会不定期举办作家与读者的交流活动,一些24小时书店还会设有简易的床铺,供市民或者远道而来的背包客夜间读书及休息。此外,特色主题书店的逐渐崛起也是一道亮丽的风景线:女性主题书店、电影主题书店、青少年主题书店等专为特定人群开设的书店,带动了新的阅读风尚。

如今,实体书店正在告别传统的单一销售模式,成为一个城市的文化坐标。南京先锋图书文化传播有限责任公司总经理周平说:“一方面,先锋书店每年跟政府、学校、社区、历史旅游景区联合举办一些文化活动,以丰富市民文化生活,推进城市文化建设。另一方面,先锋近年来自主出版了与南京的历史文化、风俗文化、饮食文化等相关的图书十余种,全面传承和推广南京文化。”

 政策利好助发展

值得注意的是,国家有关部门近年来相继出台政策,支持实体书店的发展。去年年底,国家新闻出版广电总局发布《全民阅读“十三五”时期发展规划》,明确提出支持实体书店发展,到2020年,基本形成布局合理、功能完善、主业突出、多元经营的实体书店发展格局。今年3月,国务院发布《“十三五”推进基本公共服务均等化规划》,再一次提出“扶持实体书店发展,加快推进实体书店或各类图书代销代购网点覆盖全国所有乡镇。”

目前看来,实体书店正在探索创新中转型升级,改革成效初步显现,未来向复合业态的转变是必然的发展方向。对此,周平表示:“实体书店要认清自己的定位并对客户群体精准分析,从自身的特色和强项出发,走出属于自己的书店之路,不能随波逐流。如今的书店经营模式层出不穷,书店里增加了简餐、咖啡、文创、手作等产品和服务。我认为,不管模式怎么创新,把图书作为经营主体和保证图书品质不能变,注重人文特色和文化氛围的营造不能变。此外,书店还要坚持文化推广和传承的功能,体现社会价值。”(甄艺博 王俊岭)

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