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端午8260万人次出游 人均消费近2千较去年翻番
2017-05-31 00:41:15 经济参考报
从消费结构来看,品质服务、品质商品等消费正成为消费升级的重要载体。近年来,绿色消费、旅游休闲消费、个性化消费蓬勃发展,以“互联网+”为核心特征的新型消费业态彻底改变了传统的消费行为和消费模式,成为我国消费增长的新动力。
中国贸促会研究院国际贸易研究部主任赵萍告诉《经济参考报》记者,品质消费和个性化消费将成为消费升级的重要指向。一是品质消费热点持续,消费者对商品性价比更加关注,更追求有品质的生活,对于知名品牌和质量好的商品需求上升。二是个性化和多样化的消费需求会更加凸显,体现为具有个人独特审美情绪的、小众化品牌的消费。
此外,服务消费也将是支撑消费升级的一大支柱。依托互联网的产品也会呈现快速增长的态势。建议以共享的发展理念整合全社会资源,例如,在游览业等范畴已有的厂房等配套资源,就可以循环共享,避免造成浪费。
记者还了解到,在提升消费品质,改善消费环境,扶持新消费,以及引导境外消费回流等方面,相关部门将打出系列政策组合拳,着重从供给侧发力,拓展消费新空间。
商务部将把名品、名店、名街三联动,力促品牌消费和消费升级。此外,还将打出包括百年名店建设试点等支持品牌消费发展的“政策组合拳”。
例如,在畅通品牌营销渠道方面,将支持零售企业与品牌企业统一议价、集中采购,促进产销对接。发展专卖店、体验店、专业店、折扣店、集合店等新兴业态,破解品牌进店难、影响弱的难题。研究优化进口审批手续、增设进境免税店、简化离退税手续等政策措施,支持零售企业设立品牌专区、经销代理知名品牌、发展自有品牌等。
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