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"楼疯"众生相:温州炒房团为何缺席本轮"狂欢"?

2016-10-11 07:28:09   中国经济周刊 作者:劳佳迪

这种操作思路唯一的底气就来自对未来数年房价的坚定看多,因为一旦房价大幅下滑,杨息文将出现腹背受敌的断供危机。不过,普通工薪族在本轮上海房价暴发中变身投资客的现象屡见不鲜,正因为这些人的大量入市,本轮楼市大爆炸中,总价相对较低的外环外板块始终领涨。

“公司楼盘去年开了第一期,售价是3.8万元/平方米,很快封盘不卖了,马上我们还要开第二期,根据目前附近的行情,最起码开到7万元/平方米。”驻扎唐镇的一家开发商销售经理马小姐告诉记者,由于“建仓成本”已经堪比内中环,很快普通投资客将不得不退出这个位于2号线地铁延伸线上的外环外板块,而这个价格一年前还是内环内的“专利”。

上海市房地产交易中心数据显示,整个8月,上海共成交一手房22548套,最后一周更是连续5天破千。

环上海

“卫星城”新盘广告“占领”上海地铁

上海房价如在云端,让许多盛宴参与者开始“转战”周边“卫星城”。去年11月忽然暴涨的楼市在短短三个多月内将原先3万元/平方米的上海外环外均价轻松抬上了5万元/平方米,所谓史上最严的“3·25新政”仅仅让市场消停了两个月,上半年尾声价格再度失控,7月社会融资中有98%是新增房贷,尤其是二手房市场,因为房东做低房价避税现象普遍存在,价格早已脱离了纸面数据。

人流量巨大的地铁站所张贴的广告牌一直是销售风向标。《中国经济周刊》记者注意到,去年上半年,上海地铁沿线广告牌主打的楼盘地理位置主要在松江、嘉定、浦东临港新城等上海外郊环,到了下半年,有11号线直通的花桥广告铺天盖地,这个实际属于江苏的板块如今价格也从8000元/平方米炒到了2.5万元/平方米,一眨眼工夫已让不少动心者高攀不起。

今年上半年,随着撤县设区的落地和地铁规划的升级,崇明岛迅速追平了花桥售价,长兴岛也异军突起,区域地王豪掷47亿元勇夺地块,未来保本售价也已经和花桥持平。

而到了下半年,一张张主打“环上海”概念的广告被张贴在地铁车厢内的“黄金位置”,欲成上海人新宠。除了昆山,这些“卫星城”还包括嘉兴、太仓、启东,除了不限购不限贷的属性,广告还特意将“早高峰高铁参考车次”作为吸睛卖点,其中昆山、嘉兴和太仓到上海虹桥全程不过17分钟、27分钟和45分钟。

广告的狂轰滥炸背后是房价预期的支撑。位置毗邻上海的嘉兴过去一直被认为固步自封,与上海的高速发展严重脱节,过去5年一向平稳甚至在个别年份还稳中有跌的房价在今年上半年尾声忽然“暴动”,6月爆发性成交7166套,7月涨幅全国第一,告别“6字头”,普涨到了均价8000 ,而最新拍出的高价地使得未来保本售价直逼2万元/平方米。

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