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“这证明了共享单车不是仅仅在中国有需求,而是全球可以一起做的事情。摩拜的创新性、科技含量和设计美感是吸引海外城市的原因,”马丁说。他强调,很多时候,并不是摩拜去选择海外城市落户,而是当地市政府希望发展智慧城市、推动智能交通和物联网建设的强烈意愿与摩拜“一拍即合”。
从亚洲再到欧洲,摩拜也会在全球化进程中做一些本土化革新。马丁说,摩拜落户海外会根据当地法律法规和用户习惯“因地制宜”,如在英国就加装了车前灯,“我们希望和每一个城市探讨怎么让共享单车与城市更匹配”。
马丁介绍,摩拜单车的硬件和制造体系通过了ISO 9001质量体系认证,还通过了欧盟、英国、日本等多个国际标准的认证。摩拜搭载集成了北斗、GPS和格洛纳斯导航系统的芯片,和全球领先的电信运营商、物联网企业合作也让其全球化之路更加畅通。
摩拜单车的全球化进程还在不断加速。据统计,摩拜已在全球5个国家超过150个城市覆盖1亿多全球用户,每天提供超过2500万次骑行。
“有品质才能有速度。从产品的科技含量、品牌美誉度,再到希望实现的环境目标、帮助当地政府解决的问题都是我们十分注重的。做一个能服务好用户、有素质的公司,这就是摩拜全球化的DNA。”马丁说。(据新华社客户端报道)
责任编辑:韩佟 CL1368
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