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中国游客的这个习惯,正在改变日本(图)

2017-07-05 08:20:02   新华社

近半年来,日本接入微信支付的商户数上涨超过6倍,覆盖衣食住行及娱乐等方方面面。6月份日本的微信支付笔数较今年1月上涨16倍,单日交易额峰值是1月峰值的40倍。

3日微信支付在日本东京举办首场微信支付境外开放大会,上线微信支付境外开放平台,并首次发布“WE Plan”跨境支付产品智慧方案。

日本大丸松坂屋百货店、羽田机场等多家引入微信支付的商家及机构代表参会,介绍利用微信服务吸引客流的经验及体会。

日本羽田机场常务执行董事藤野威介绍说,羽田机场免税店微信支付的导入率已达到75%。未来,羽田机场将借助微信支付、公众号、优惠卡券等,把机场实体店铺购物的中国游客引导至公众号,并提供资讯服务,实现机场公众号与实体门店客流的线上线下转化。

微信支付运营团队介绍说,微信支付境外开放平台将严格流程,遵循线上化、标准化、低门槛化,升级对全球境外商家的扶持力度,降低境外商家接入门槛。

同时,面向境外商户,微信支付升级了包括微信支付、会员、卡券、公众号等通用产品能力,帮助商户快速完成会员的招募与沉淀,为后续精准营销打下基础。

社交广告能力可以借助LBS+大数据,引导游客到店消费。另外,微信支付也针对不同行业、国家和地区,提供针对性的技术指导,为用户体验和交易安全保驾护航。

日本观光厅公布的数据显示,2016年共接待外国游客约2400万人次,较前一年增长24%。其中,中国大陆游客550多万。外国游客在日消费总额37476亿日元,而中国大陆游客消费额占比39.4%,达14754亿日元。

微信支付海外运营负责人殷洁表示,中国在“无现金化”和移动支付方面走在世界前列。微信支付希望跟随中国游客的脚步,帮助境外商户不断提升商业服务能力,为游客提供更好的出行体验,并在全球推广中国特色的“无现金”实践。

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