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苹果开发者大会“讨好中国”? 微信支付宝可要当心了!

2017-06-07 17:17:04   

当地时间6月5日,苹果公司在美国加州圣何塞举行全球开发者大会。图为苹果公司CEO蒂姆 库克。

中新经纬客户端6月6日电(常涛)北京时间6日凌晨,苹果召开全球开发者大会,正式发布iOS 11操作系统。其中,Apple Pay加入个人间转账功能,用户将可以向好友“发红包”。专家分析认为,这次“中国式系统升级”是苹果在中国市场增速出现下滑趋势后的讨好行为,但个人间转账功能可能会对微信和支付宝造成威胁。

一次“中国式升级”

除了支持Apple Pay转账,iOS 11还专门为中国用户添加了一些功能,如Siri通过深度学习已经能够支持中文翻译、让摄像头支持直接识别二维码、诈骗短信识别、上海口音、9宫格键盘输入英文等。

苹果在新版本的一系列举动,被媒体评论为“中国式系统升级”。对此,上海社科院互联网研究中心首席研究员李易在接受中新经纬客户端(微信公众号:jwview)采访时表示,近两年,苹果在中国市场增速下滑的趋势,因此必然要考虑采取一些行动,拉回一部分老用户,同时培养新客户。

“所谓的‘中国式系统升级’其实就是一个纯粹的商业讨好行为。如果今后在印度市场、非洲市场发展起来,苹果也会做相应的调整。”李易说。

商业模式评论人王吉伟也撰文指出,此次iOS 11是一次中国式的系统升级。他认为,苹果手机在中国的境遇是其作出上述表现的主要原因,一方面苹果不得不区分庞大的用户群,另一方面也不得不顺应国产手机市场的主流,iPhone不因中国市场环境以及用户的需求做一些变化,销量肯定还会继续下跌。

剑指微信支付宝?

在李易看来,Apple Pay个人间转账功能并非为了迎合美国消费者。他指出,美国用户长期依赖于信用卡,已经养成了“刷卡”的习惯,所以信用卡消费是主流,因此美国移动支付市场发展落后于中国,“美国消费者可能不会对这个功能特别感冒”。

在这一背景下,苹果的举动更值得玩味。王吉伟认为,Apple Pay支持个人转账,明显是在效仿微信和支付宝。

李易表示,苹果的个人转账功能能否在中国斩获市场,取决于苹果的决心和投入力度,如果苹果投入巨大的市场经费,加上与银联的一些合作,苹果完全有实力、有机会将Apple Pay的规模做大,对微信和支付宝造成威胁。

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