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贾跃亭:一个会计的资本腾挪术

2017-07-14 09:22:43   

因为比它有名得多的优酷、土豆、六间房、酷六等专业视频网站都没上市,偏偏当时根本没名气的乐视,上市了。

05

现在总算要说乐视了。

对于乐视,由于太过有名,加上过去我也写过几篇黑文,所以大众了解得已经很多了。

再按时间顺序列举事实,没什么意思。如果挖掘背后的“黑幕”,好像现在还不是时候,所以,本文就谈谈贾跃亭的宏观运作思路。

先总结一下贾会计运作Sinotel Technologies的过程和思路,因为这是乐视的缩小版:

1、有一块吸引人的业务,刚开始还挺挣钱,然后上市。(不过乐视的业务没有挣钱的。不到1%的所谓账面利润根本不算,那是在旗下各公司之间倒腾资金,再通过做账产生的“利润”)

2、为了进行资本运作,尤其是为了增发,前后一共开了17家公司。增发的理由,就是把“新业务”装进来。

不过,在新加坡上市的Sinotel Technologies融资额还是太低,IPO时融了两亿,2010年又找借口融了1100多万新元,折合人民币5000多万元,这规模实在太小了。新加坡人太土鳖,哪儿有国内人豪爽?所以在2010年乐视网在国内创业板上市后,贾会计已经瞧不上新加坡股市了。

3、初期赚钱,2008~2012年,Sinotel Technologies赚了四年的钱,然后2013~2016年,又赔了四年,并在2016年退市。

虽然现在Sinotel Technologies已经消失,但它毕竟捞了好几个亿,贾跃亭每年给自己发120万新元(折合人民币500多万元),所以从财务角度来看,贾会计早就捞足了。

这个路线图,会在乐视网上复制吗?

那我们就研究研究。至少从现在来看,乐视网是放大几百倍的Sinotel Technologies。

我们看看乐视的发家史。

1、有一块吸引人的业务。

乐视成立于2004年,初始业务是视频。这个业务在当时很吸引人,现在貌似也很吸引人。虽然做视频的网站,包括乐视的视频,全是赔钱的,但由于用户众多,所以还是很吸引人的。

其他网站,比如优酷、土豆、酷六、六间房等等,钱烧的差不多了,只能合并重组,但挡不住新来者。这几年风头甚劲的是爱奇艺,也是烧钱大户,最后只能被百度收购。

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