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《明日之子》创造了一个IP 然后撬动了全网流量

2017-09-26 11:13:58   中国娱乐网

直播互动不仅给了选手真实展现的机会,也给了观众真实表达自己的权利。节目直播过程中,网友们看似是无形的,弹幕却充斥着他们的喜怒哀乐,实时人气值的互动更是让他们的力量影响到了现场的节目气氛、赛制,甚至是结果。让大众有参与感,让受众有决定权,不仅仅是观众权利的尊重,更重要的是架了节目与观众沟通的桥梁。

《明日之子》IP已孵化养成 腾讯视频综艺版图将继续扩大

随着暑期档的结束,《明日之子》也落下帷幕。一直以来,腾讯视频为了牢牢抓住垂直受众群体的心,一直在自制综艺的道路上不断探索和创新。这一次《明日之子》的成功,为腾讯视频打开了互联网选秀的新市场,完美迎合用户的口味,全面贴合了“不负好时光”的品牌理念。

视频网站已经完成了从单一的媒体播出平台向制播一体化内容出品方的转变。对此,腾讯公司副总裁、企鹅影视CEO孙忠怀提出价值观关乎行业生死:“我们拥有了优质的平台,具备较强的生产能力,我们为用户生产和提供什么样的内容,传递什么样的价值观,决定了竞争的态势,一定程度上也关乎着行业的生死。”可见,网络综艺不单单是供观众嬉笑娱乐的节目,还肩负着非常强的社会责任,符合主流的价值观导向的节目才能获得生生不息的前进动力。正如马昊所言,“这个时代不管如何变化,真善美的价值观是不会变的。”不管是采用直播的方式放大真实性和紧张感,还是用三大赛道九大厂牌去寻找最极致的美,又或者是与病痛挑战基金会发起“含水唱歌挑战”,《明日之子》始终将“真、善、美”融入节目之中,为社会传递更多的正能量。

综艺真正的价值,在于用喜闻乐见、寓教于乐的方式去传递价值观,表达出整个文化的趋导性。而这个夏天《明日之子》做到了,它通过用户喜闻乐见的方式,选拔和培养出互联网土壤中的未来偶像,展现着当代年轻人青春、阳光、积极向上的一面,并传递出他们身上所散发出来的正能量。而《明日之子》只是一个开始,未来腾讯视频将更加令人期待。

责任编辑:郭一楠 CK001
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