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人脸识别系统 提升观演体验的神器
值得一提的是,发布会现场还特别展示了独具匠心的人脸识别系统。该系统是一款以闸机形态进行人脸识别的入场核验门禁,由微影时代与腾讯旗下的优图实验室共同合作开发,曾惊艳亮相今年11月的第三届世界互联网大会。该系统在人脸识别环节上拥有极高的准确度,具备迅速识别真假用户、简化入场流程、防用户丢票、防黄牛囤票与兜售假票四大亮点。
在未来,格瓦拉生活会逐步将人脸识别系统以更加成熟的形态投入到场馆、项目的实际运作中,主要运用于工作证人脸检验入场、演出体育大型活动的观众人脸识别入场两种业务场景,为前后两种不同场景相应提供1对1的比对与1:N的检索能力,有效记录用户入场行为,保证演出现场安全,并能够防止黄牛囤票、出售假票的情况,升级消费体验。
从上游内容创作与投资到下游娱乐营销与场景消费,格瓦拉生活两手抓,已拥有电影、演出的完整产业链,可为合作伙伴提供“娱乐产业全产业链”合作机会——从上游投资、 IP开发到下游娱乐消费场景实现,诉诸于合作伙伴的核心需求,真正做到全方位重点囊括、全产业链综合运营,为产业发展塑造典范。
完成品牌升级后的格瓦拉生活,将专注于通过移动互联网与大数据结合进行娱乐内容开发、制作与运营,除原有电影业务外,将围绕演唱会、音乐节、话剧、音乐剧、展览等演出行业的丰富内容为用户提供购票、周边商品、现场体验等便捷消费服务。
格瓦拉生活品牌升级启动仪式
正如林宁所言,“我们给格瓦拉生活以一个新的定位,希望它能成为大家的‘城市娱乐消费指南’。未来我们也希望格瓦拉生活能带领大家去感受城市生活之美,看最精致的展览、欣赏最精彩的电影与音乐、感受最淋漓尽致的戏剧,让娱乐融入生活,让城市生活拥有更多革新选择。”
责任编辑:郭一楠 CK001
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