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格瓦拉公布四大战略合作 发力演出市场

2016-12-28 14:48:56   

12月27日,以“格新”为主题的格瓦拉生活品牌升级暨重点业务布局发布会在京举行。格瓦拉生活未来将在原有电影业务的基础上,加大在演出行业的精耕细作,电影、演出组合式打法将进一步挖掘泛娱乐文化消费的市场潜力,并提出“城市娱乐消费指南”的全新定位,致力提升大众文化消费的层次。

微影时代CEO林宁

政策利好演出市场总体经济规模上升

近几年来,国家先后制定出台了一系列的利好政策,带动了人力、财力、物力等诸多层面优势资源的倾斜。根据中国演出行业协会的统计数据显示,中国演出市场正在逐渐回暖。2015年中国演出市场总体经济规模为446.59亿元,相较于2014年的434.32亿元,上升了2.83%,其中商业演出票房达111亿元,同比增长13.4%,观众突破1亿人次,同比增长18.3%。

在整体的利好风向下,演出行业更加重视创新,把提高演出质量当作吸引观众的主要因素。 2016年,基于移动社交的泛娱乐平台微影时代拓展演出领域,旗下娱票儿和格瓦拉生活双平台成为深受用户喜爱和行业认可的娱乐票务平台,是音乐节最喜爱的票务平台之一,覆盖了全国80%的重点演出项目,是首尔Big Bang 演唱会的中国独家售票平台,主办了李荣浩的全国巡演,参与到《星际迷航50周年特展》开发制作之中,独家助力2016北京国际青年戏剧节,连续三年成为乌镇戏剧节的独家战略合作方,并引入来自新西兰、韩国、挪威、意大利、俄罗斯、法国、英国等国家的艺术电影,举办、协办超过100个影展项目,展映超过2500场,致力于推动艺术产业的大众化,不断地提升国人的艺术欣赏水平。

微格时代总经理余琪

现场公布四大战略合作打造多品类演出运营新模式

为推进演出类项目的深层次发展,格瓦拉生活现场发布了2017年四大战略合作项目,从产业上下游着手,全力连接优秀行业公司的优质内容。

与21世纪院线开展深度战略合作:格瓦拉生活将于2017年与21世纪院线开展深度战略合作,带着超过100场演出,走进全国20多个城市,100多所高校,充分运用粉丝效应,为艺人、作品及合作伙伴,提供直接触达校园的宣传通路,搭建用户成长体系,打造校园巡演的经典IP。21世纪院线的王凯总在现场对双方展开深度合作,让更多的在校大学生们加入到音乐、艺术创作的阵营中来,长期促进文化产业的发展,寄予厚望。

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