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格瓦拉生活品牌“格新”升级 打造城市娱乐消费指南

2016-12-28 14:51:06   

微格时代副总经理 田学崇

品牌升级之下,是格瓦拉生活对未来市场的雄心。首先,格瓦拉生活现场发布了2017年四大演出类战略合作项目。其一,格瓦拉生活将于2017年与21世纪院线开展深度战略合作,带着百余场剧院规模巡演和十余场万人规模音乐节,走进全国20多个城市,100多所高校,充分运用粉丝效应,为合作伙伴提供直接触达校园的宣传通路,为艺人搭建用户成长体系,打造校园巡演的经典IP;其二,格瓦拉生活联合十三月文化公司创始人卢中强先生正式宣布,双方将成立新的合资公司,未来将通力发掘、签约一系列有潜力的民谣歌手,为艺人唱片、优质巡演提供全方位的运营策略,并会共同投资培育10个民谣音乐人,推出10张创作专辑,打造10个音乐IP,并且会带来30余场巡演;其三,格瓦拉生活将与腾讯音乐娱乐集团深度合作,连接演出行业上下游产业,充分调动线上渠道资源,联手布局线下演出,优势互补。此次合作中,格瓦拉生活将全程作为票务平台提供方,为用户观演提供极致体验;其四,格瓦拉生活将与糖果TANGO展开独家合作,致力于稀缺性场馆资源开拓,为众多的演出IP提供渠道运营。格瓦拉生活旨在通过连接优秀行业公司的优质内容,持续发挥自身全产业链布局优势,拓宽演出的发展空间,形成规范化的行业发展模式。

小不点大视界创始人 陈忌谮

紧接着演出类项目,格瓦拉生活在现场推出了2017年多个展剧类重磅项目,这其中既包含知名品牌诸如KUMAMON的中国巡游记·熊本宣传展、“小不点大视界”亲子微剧场等战略合作项目,也包含与七幕人生公司合作引进的百老汇经典《我,堂吉诃德》、《音乐之声》全国巡演、音乐剧《推拿》,以及《雪孩子》音乐剧全国巡演、香港喜剧大师詹瑞文作品全国巡演等优秀剧目。格瓦拉生活希望凭借优质的内容,不断的在北上广深等一线及准一线城市培育市场,并逐步往二三线城市下沉。此外,格瓦拉生活将与导演工作室开展更深层次的合作,从戏剧作品宣发到戏剧衍生业务等多个重要领域都会深度介入。

左一 熊本部长

通过覆盖多类型的项目,格瓦拉生活可以激活潜在的消费人群,满足观众特定场景下的多种类生活消费需求,成为用户的“城市娱乐消费指南”,也将带来演出消费场景的多元化,实现以优质项目培育演出大市场的发展目标。

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