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《长城》道具拍卖开先河 时光直播创电影互动新模式

2016-12-12 16:18:22   

林更新在《长城》中使用的鹰军盾牌,线上拍卖最终成交价为14966元

张艺谋签名版的《长城》黑金夹克拍出了16666元,成为此次线上拍卖中成交价最高的拍品

《长城》作为中美首部合拍大片,敢于在影片上映前将自己的道具公开拍卖已经是相当有勇气的事情,“目前国内电影道具拍卖市场尚属空白期,特别是电影敢于在上映前进行拍卖的更是罕见,组织此次拍卖的初衷并非完全出于勇气,这其实源于对《长城》这部影片商业判断之后的信心。”时光网CEO侯凯文谈到。

拍卖最终的结果也印证了这一点——拍卖会上,几乎所有道具都被现场激烈竞拍。最终,由张艺谋导演亲笔手书的《长城》书法拍出全场最高价88000元,全场拍卖成交总金额高达256918元人民币。本次拍卖所得将悉数捐赠给中国文物保护基金会的“长城公募”项目,为中国古文物长城的保护和修缮助力。

全场拍卖成交总金额高达256918元人民币

《长城》所有拍卖道具均由大名鼎鼎的新西兰维塔工作室为电影及演员量身打造。而这家工作室也是《魔戒》三部曲的御用道具工作室,《魔戒》的原版道具也在过往的拍卖中频频拍出天价。最著名的当属精灵王子莱戈拉斯所使用的的精灵弓箭,被拍出了37.2万美元高价。

时光直播平台:除了拍卖 以后还有更多新潮玩法

对于此次公益拍卖活动,时光网CEO侯凯文表示,电影原版道具拍卖在国外成熟的电影产业体系中并不鲜见,但国内却少之又少,电影道具其实是电影生命的有机组成部分和最佳延展之一,它结合了明星、IP、收藏等多个特质,十分有益于观众与电影的良性互动,并为电影带来更丰富多元的收益。

《长城》道具拍卖前的展览现场

“让电影遇见生活”是时光网对大众影迷的承诺,侯凯文表示,直播和拍卖,只是让电影离影迷更近的一个实现手段,今后将有更多的新潮玩法,更大程度的发挥时光网的平台效应,让影迷在这里一站式的感受到电影的魅力。

时光直播工作现场

责任编辑:郭一楠 CK001
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