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中国动漫脱离“低龄化”阶段 不再只有“喜羊羊”

2017-09-16 01:06:05   参考消息

参考消息网9月16日报道 台媒称,中国大陆的动漫、游戏产业正形成热潮,根据前瞻产业研究院的趋势分析,大陆动漫正由“低龄化”向“全龄化”发展而扩大市场。根据日媒报道,中国大陆2017年的动画和游戏市场规模接近3600亿元人民币,对日本的内容营运商而言有着巨大吸引力。

资料图片:4月29日,“动漫人物”亮相在浙江杭州举行的“第十三届中国国际动漫节”动漫彩车巡游活动。新华社发

据台湾中时电子报9月15日报道,前瞻产业研究院研究员朱茜分析大陆动漫产业趋势指出,2013年之前,《喜羊羊》、《熊出没》等儿童动漫几乎占据市场100%份额,但随着动漫爱好者年龄增长,自2014年《十万个冷笑话》上线以来,每年均有青少年、合家欢等非低龄动画高居票房榜单前列。

同时如《西游记之大圣归来》、《大鱼海棠》、《秦时明月》等具传统文化色彩,全龄化的中国大陆原创题材也逐渐进入人们的视野,七成市场已由非低龄产品主导,走向全龄化发展。

报道称,从《喜羊羊》到《西游记之大圣归来》,亦可见单片制作成本从2000万攀升至1亿,就收入效应来看,中国大陆动漫影视可望向大成本大制作发展。

日媒也报道,大陆动漫市场惊人,“China Joy”的观展者超过了30万人。“哔哩哔哩动画”展上,每张500元到2000元的门票一售而空。再加上大陆近年对盗版的取缔愈来愈严格,因此日本内容运营商近年积极将中国大陆视为潜力市场。

责任编辑:任冲 CN062
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