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在新增供应低、入门门槛高企现象的背后,北京新房市场正经历着以往不曾出现过的变化。在市区供应稀缺,新盘向远郊区转移的当下,北京出现了二环与五环新盘售价逐步趋近的现象。在改善型需求占主流的市场上,产品需求和考量标准也在发生着潜在的变化。甚至有业内调侃说,这是个让地产营销人无语凝噎的时代。
【变局】
二环与五环单价均近“十万元”
今年年初延续至今的8万元限价,令北京新房供应出现了一个有趣现象:二环五环同价。
记者了解到,在今年取得预售许可的项目中,位于四至五环之间的金玉府和泽信公馆两个项目,分别以78488元/平米、76980元/平米的备案均价获得了预售审批,此外,五环边的绿地海珀云翡备案均价也为75003元/平米。而在今年春天取证的中国玺项目,虽然地处南二环,预售价格也不过79459元/平米。
不过就在这周,北京市住建委公布了三个项目的预售许可。其中,位于南二环的中国玺和昆仑域的预售许可均价均在95000-100000元/平方米之间。位于南三环与四环之间的北京金茂府取证均价也在95000-99000元/平方米之间。
如此一来,二环五环同价的状况是否就此打破?
观察目前市场上在售的新房项目不难发现,部分位于东五环和北五环的新房项目均价也同样在10万左右。例如位于朝阳区东坝的恒大华府,同样主打271-338平方米的改善型产品,其目前的报价在11万元/平米左右。朝阳区七棵树区域的首城珑玺,主推230平米的三四居产品,均价在99800元/平米左右。而老盘推新的天润福熙大道,主推面积相对较小的102-155平方米两至三居,报价同样在10.5万元/平方米。
有业内人士介绍,上述五环周边的新房项目多是在8万限价前取得了预售许可,部分项目已经转为现房销售,因此在定价方面受限较小。
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