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参考消息网6月30日报道 台媒称,大陆近年整体经济成长虽然放缓,但是消费市场仍以两位数成长。根据路透社报道,国际知名咨询公司波士顿咨询(BCG)与阿里巴巴旗下阿里研究院的最新报告预估,大陆消费市场仍将以年均10%的速度增长,预计至2021年市场规模将达6.1万亿美元,未来五年约增加1.8万亿美元,相当于一个英国消费市场规模。
据台湾中时电子报6月29日报道,BCG和阿里研究院在大连达沃斯论坛上发布《从五个面向解释中国消费经济》报告。报告认为,随着经济结构不断优化升级,第三产业开始发力,城乡差距逐步缩小,居民收入提高,大陆经济将从投资主导转向消费主导。根据估算,大陆至2021年依然将增加1.8万亿美元消费经济,是全球成长最快的消费市场之一。
报告指出,随着人们的消费需求、生活方式和行为态度的变化,将催生越来越多新的细分消费群,例如全民消费时代的社会变迁,催生出了都市潮流男士和活跃的银发老年;单身潮流的兴起,让“都市单身贵族”的新客群呈现出与其他消费者截然不同的独特需求;对体验和感受的注重和紧跟潮流风尚,造就了“体验至上主义”和“渴望成为大师者”。
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