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汽柴油价格战打响 多重因素激荡成品油零售市场(图)

2017-06-07 15:23:42   北晚新视觉网

她表示,进入2017年,主营单位零售市场销量出现明显滑坡,加大促销力度也是增加销量、抢占市场份额的有效途径之一。

随着高温天气来袭,户外作业受到影响,而今年休渔期又较往年延长一个月,这些都抑制了柴油需求。另一方面,共享单车的普及应用也对汽油消费产生负面影响。

与此同时,当前零售环节正处在高利润的黄金时期,使得油品降价空间较大。据金联创监测,5月国内92号汽油理论零售利润大致在1906元/吨,柴油理论零售利润大致在1456元/吨,加油站利润可观。尽管优惠力度不断加大,却依然有利可图。

另一位不愿具名的券商研究员则告诉记者,此次价格战发生的背景首先是国内汽油表观需求累计同比增速首次出现负值,显著区别于过去几年表观需求增速10%左右的常态。预计汽油需求增速未来几年将下一个台阶,令国内成品油过剩压力越来越大。其次,地炼进口原油使用权去年放开后摆脱了原料束缚、开工率大幅提升,这也使得市场上成品油流通量大增,冲击市场。此外,国内外价差引发的广东福建沿海成品油走私也成为影响成品油供需平衡的因素之一。

在他看来,随着民营炼厂未来几年的大规模投产,国内成品油过剩还会更严重。

“据我们了解,中石化此次价格战已成功挤占了部分社会加油站的份额,导致后者上月销量下降近40%。通过这轮价格战,中石化让所有人看到了其加油站在品牌服务、区域位置上的绝对优势,也让人看到了‘两桶油’并非船大不好掉头,并非不能参与市场化竞争,证明了其销售策略也可以更加灵活。”该研究员说。

他还表示,此次降价不排除和中石化销售公司在境外IPO前夜冲销量有关。原标题:“两桶油”带头成品油市场掀起价格战(来源:中国青年网)

责任编辑:杨晓晨 CN067
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