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北京市新闻办副主任徐和建:发展政务新媒体是大势所趋

2016-12-29 19:06:09   千龙网

12月21日,2016腾讯区域“十年同行,聚势共赢”影响力峰会在北京举行,评选出“智慧政务奖”“民生飞跃奖”“政务创新奖”“十大正能量新闻”“影响力自媒体”等多个奖项。

北京市人民政府新闻办公室副主任徐和建出席峰会并致辞,他表示,政务新媒体是政府发布权威信息,引导网络舆论,提升社会治理能力的重要组成部分。已经成为推动政府管理创新、建设服务型政府,提升政府公信力,做好舆论引导的重要抓手,数以十万计的政务新媒体组成庞大的政务矩阵已经展开翅膀开始腾飞,已经完成脱胎换骨、升级换代,已成燎原大势。

12月21日,2016腾讯区域“十年同行,聚势共赢”影响力峰会在北京举行。图为北京市政府新闻办副主任徐和建。

徐和建举例介绍说,全国公安、高法、铁路等系统组成的政务新媒体,把用户当朋友,信息查询、政务功能服务周到贴心,平安北京、北京发布、上海发布、新疆最后一公里等微信公众号特色鲜明,是地方政务新媒体的佼佼者。

在徐和建看来,政务新媒体的腾飞迅速改变和影响着舆论格局,扩展了官方舆论场的传播范围和影响受众,体制内媒体意见领袖和网民的共识度不断增高。用好政务新媒体有利于传播社会主义核心价值观,加强正确舆论引导,有利于做好政府解读,重要信息披露,谣言和传言澄清,增加信息的公开透明,同时也有利于广泛收集民意,进一步扩大群众参与、方便群众办事、提升社会动员力。

如今,政务新媒体已经成为区域影响力的重要因素,与城市力量密切相关,实现京津冀政务新媒体的互联互通已经成为提升区域影响力的迫切需要。京津冀三地政府共生共赢,需要三地各个层级的政务新媒体实行互联互通,并将此纳入行政管理协同体制机制保障范围,成立协调组织和机制,保证全天候高效互联互通。大力发展政务新媒体是大势所趋,时代所需,民心所向。

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